It’s that time of the year again, when Apple unveils its latest gadgets ahead of the holiday season.
On Tuesday, the iPhone maker is holding its annual product event — virtually, because of the coronavirus pandemic — and present its newest lineup. The new products — including iPhones and Apple Watch — will have a strong focus on screens, in an era when people are increasingly glued to them.
The company started broadcasting a video presentation at 10 a.m. Pacific time to show new iPhones with improved displays and Apple Watches with slightly larger screens, according to people briefed on the event, who were not authorized to speak publicly about the products. Apple declined to comment.
The aesthetic of the new iPhones will closely resemble that of last year’s models, the people said. The biggest change will be to the screen, which will have what is known as a higher “refresh rate” that will make videos and motion look smoother. The camera will also be improved, the people said.
The new Apple Watch will also look similar to last year’s models but will include slightly larger displays that can show more pixels, the people briefed on the products said. That will make images and text shown on the watch face look more compelling.