How to Write a Press Release in 2021: Tips for Beginners

Press releases should be an integral part of marketing for businesses. You must be wondering why. According to Forbes, press releases can help you achieve a variety of goals such as improving your content marketing and SEO and sending a message. The idea here is not only to increase visibility but also to build brand … Read more

3 Types of Words to Write in Content for Killer Engagement

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic, higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. They understand how to structure the content for better usability, given that attention span is super short today and users … Read more

100m Posts Analyzed: What You Need To Write The Best Headlines

What the marketing experts think Heidi Cohen Chief Marketing Officer, Actionable Marketing Guide This update to BuzzSumo’s 2017 100m Headline Analysis reflects how the marketing landscape has changed over the last 5 years. Most notably, it reveals 3 key customer behavior changes due to the pandemic: Content saturation continues to overwhelm all customers. As a … Read more

How to Write Better Landing Page Copy in 2021 (With Tips)

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting—writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did. Long … Read more

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2021 Templates + Samples]

It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

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