Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published. The problem is – many content marketers can do a decent … Read more
After you research your pay-per-click ad campaign’s keywords, your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacationBest Island vacationTropical vacation packages You’re not gonna click … Read more
With the invention of smartphones, the burden of keeping diaries and notebooks to keep the information safe is so old-fashioned now. Today, tablets and smartphones are all you need to keep documents, long notes, and books safe with other features such as easier accessibility. However, some offline and online notes makers still come with limitations. … Read more
Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something … Read more
If someone asked you to buy their product, your first response would be, “Well, what is it and what does it do?”—right? You gotta know more about what you’re buyin’ before you commit. As the Resident Evil 4 merchant would say, “What’re ya buyin’?” In the ecommerce world, product descriptions give you your answer. They … Read more
When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release. Press releases can amplify your reach, generate leads, and even build connections with influential media … Read more
When I started HubSpot, I was a trained engineer with little writing experience.
Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works. Moreover, not everyone can write a website copy that drives conversions. Many have to pull out a great effort, practice, and inspiration to address messages to convince readers. … Read more
Imagine this: You go to a swanky cocktail party with the top names in your industry. There’s live jazz music and waiters going around with fancy hors d’oeuvres. Dressed to the nines, you sidle up to a professional acquaintance and show them a dog picture on your phone. You proclaim, “Look at that heckin’ chonkerino!” … Read more
Press releases should be an integral part of marketing for businesses. You must be wondering why. According to Forbes, press releases can help you achieve a variety of goals such as improving your content marketing and SEO and sending a message. The idea here is not only to increase visibility but also to build brand … Read more