Web

A must-have web accessibility checklist for digital marketers

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30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop … Read more

How To Use Google Sheets For Web Scraping & Campaign Building

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Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers. Each day until December 24th, … Read more

Web Application Development – The Ultimate Guide You Need To Know

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Quick Summary: Do you have a web app idea that you want to make sure succeeds? Well then, this web application development guide is exactly what you need. Web application development has come a long way since the past decade. From building static web apps to offering highly interactive features and resembling a native mobile … Read more

Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide

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A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an affected system. What is Log4j? Log4j is an open source Apache logging system framework … Read more

Progressive Web Apps Don’t Rank Better Than Regular Sites

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Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. This topic is discussed during the Google Search Central SEO office-hours hangout recorded on November 12, 2021. Multiple questions came up throughout the livestream related to PWAs and whether they have an advantage over … Read more

Google’s Core Web Vitals – What Marketers Should Know

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Listen NEW! Listen to article Sign in or sign up to access this feature! If you’re in marketing or SEO, you’ve undoubtedly heard about Google’s “new” search ranking metric set called the Core Web Vitals. CWVs aren’t new, however: They indicate the latest trend in performance marketing—a user-centric view that considers how site speed and … Read more

Web Developer Uses AWeber + Thrive To Increase Clients

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By Kelsey Johnson September 16, 2021 Learn how to collect leads, follow-up, and make a sale like Mark Brinker, who gets more business with AWeber and Thrive Suite. Mark operates a successful web design & digital marketing agency in the Detroit area. He built his first website in 1999 and he’s used digital marketing strategies … Read more

Four ways to improve page speed and master Core Web Vitals

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30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you … Read more