Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience. With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, … Read more
By Kelsey Johnson September 14, 2021 Creating a podcast takes a lot of time — you deserve to make some money from it. Check out these quick & easy strategies to monetize your podcast via sponsorships, listener donations, and more! Podcasting is an incredibly rewarding way to share your expertise. When you hit milestones like … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! For B2B enterprises, producing a great product or reliable service is not enough to succeed. Beyond the transactional experience, customers are looking for an emotional connection, an educational journey, or a unique memory. And now that over three quarters of B2B … Read more
30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! These are the top four questions marketers ask me about virtual events: Why are some so engaging whereas others fall flat? How do you improve virtual networking? Will digital models be relevant when in-person meetings come back? How do you monetize … Read more
Over the last few years, video has proven to be a successful tool to help companies expand their customer connection and retention. And video creation tools can now be found everywhere, even in our pockets, with mobile collaboration tools. This leaves no excuse for not creating your own company-branded videos, especially if you’re trying to improve … Read more
Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA. Building a landing page that converts like crazy shouldn’t be … Read more
5. Get super specific with audience targeting Advertising platforms like Google Display Network and Facebook Ad Manager all come with predefined audiences that help you refine the targeting of your ad. You can explore different data points like: Demographics Geographics Gender Time user is active Device To make your audience more relevant to the goal … Read more
Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their … Read more
This is your entry point to the world of video. Immediately we can see the most viewed videos for your keyword, and so we can start to understand what type of videos get noticed and learn from their successes. The next step in any content marketing strategy is validating the demand for our content before … Read more