The Importance of A/B Testing

This is a guest post by Dave Bell, CEO and co-founder of Gummicube You have successfully optimized your app following the best practices of App Store Optimization and current trends, now what? As the trends change over time, so too should your metadata and creatives. Experimentation of metadata and creative elements (then implementing the winning … Read more

Is Apple’s native A/B testing tool worth it?

Apple’s native A/B testing tool, called Product Page Optimization, is finally here! Ever since its announcement, ASO specialists have been wondering about it. Would it be better than the Play Store’s native tool, which already has a lot of detractors? Introduction to Product Page Optimization The App Store has been missing a native A/B testing … Read more

What’s New in Scalable Automated Testing

Posted by Arif Sukoco, Android Studio Engineering Manager (@GoogArif) & Jolanda Verhoef, Developer Relations Engineer (@Lojanda) We know it can be challenging to run Android instrumented tests at scale, especially when you have a big test suite that you want to run against a variety of Android device profiles. At I/O 2021 we first introduced … Read more

Spotify is testing a TikTok-like video feed

Spotify wants to become more TikTok-like… sort of. Apparently, the music streaming service is testing a new feature called Discover for its app. The feature will allow artists to post vertical videos to their songs and allow listeners to discover new songs more easily. The new Spotify Discover feature was spotted by Chris Messina in … Read more

What’s New in Scalable Automated Testing

Posted by Arif Sukoco, Android Studio Engineering Manager (@GoogArif) & Jolanda Verhoef, Developer Relations Engineer (@Lojanda) We know it can be challenging to run Android instrumented tests at scale, especially when you have a big test suite that you want to run against a variety of Android device profiles. At I/O 2021 we first introduced … Read more

Website Conversion Trends and Testing Tactics

Listen NEW! Listen to article Sign in or sign up to access this feature! A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to respond to increased traffic and meet the new demands of … Read more

Iterate your way to success with A/B testing

New features A/B testing can be a great way to gauge your user’s reaction to new features before rolling them out to your entire app.  For example, Onefootball, a leading soccer app, wanted to test a Top News section in their app’s News stream. However, they first wanted to determine whether this potential change would … Read more

How Caringbridge Makes Human-centered Product and Messaging Decisions Through Usability Testing

Behind every business decision is the need to please and delight customers. Customers who are just regular people, navigating choices that are often based on emotion. In fact, when making decisions, people tend to gravitate toward the emotional experiences they get from products, partnerships, and services much more often than they do cold facts and … Read more