A digital marketing strategy is a must for any business hoping to reach its audience online. Whether you want to take advantage of social media platforms, use live streaming platforms to promote your eCommerce products, or use your blog to bring in website traffic, you need to have a clear and actionable plan in place. … Read more
Source: Feral Interactive Feral Interactive has announced that Total War: MEDIEVAL II is coming to iOS this spring. In a press release, the company promised gamers that they can look forward to a “bespoke touch control system” when the game lands in the App Store later this year. While no hard release date has been … Read more
Are you trying to build your plane while flying it? I don’t know where that phrase originated, but a 22-year-old advertising campaign from Fallon for digital consulting firm EDS helped popularize it. The comical TV and print ad showed people assembling an airliner in the air and testifying to how much they love their jobs. … Read more
Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! The business economy has taken a brutal beating lately. When a massive ship named the Ever Given ran aground in Egypt’s Suez Canal, it had knock-on effects around the world. And as we try to head … Read more
By Chris Bass December 15, 2021 When used effectively, customer feedback informs marketing decisions that can help you grow and scale your business. Ultimately, the success (or failure) of your business can depend on how well you’ve applied customer feedback to your brand, products and services, work processes, and everything in between. “Customer service shouldn’t … Read more
Are you curious to see if we mention the metaverse in this article? The question marketers are asking themselves, as Gucci and Nike create digital products, is if the metaverse needs to be part of their 2022 marketing strategy. The answer is no. That’s not a permanent no (who knows what Zuckerberg has up his … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they “should be using [insert new shiny thing].” In the late 2000s, social media was often the shiny object. … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! In the three-part B2B Panic Marketing Series, MarketingProfs will share some common causes of the all too pervasive problem of B2B panic marketing. We’ll also provide some tips and tricks to help marketers refocus on what … Read more
Is there a golden classic marketing strategy example that has served brands and businesses for years? Well, no. Successful businesses adapt their strategy constantly. The only way to survive and stay relevant is to embrace change. It is driven by many factors, including the availability of new technologies, changing customer preferences, and transforming the competitive … Read more