7 Easy Steps to Start a Photography Business

Having fantastic photography skills doesn’t automatically mean you’ll have a successful photography business. There’s more to it than pointing and shooting. Here you’ll learn everything that’s involved in starting a photography business. Plus, we’ll help you lay the foundations of a highly profitable business doing something you’ve always dreamed of. Why Starting a Photography Business … Read more

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end … Read more

Create a Client-winning Marketing Portfolio in 6 Easy Steps

Remember the adage: Don’t tell them, show them? Well, that’s precisely what your potential clients expect from you. You need to show that you are worth every penny they have allocated for the marketing budget. Otherwise, they will move to the next marketing agency in the queue. But how do you show you have the … Read more

5 Steps to an Engaging Content Curation Strategy For B2B Marketers

All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas. That’s where content curation comes in. Yes, it can also be time-consuming, but the … Read more

3 Steps for Your Diversity, Equity, and Inclusion (DEI) Initiative

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many companies, agencies, and marketing departments in the US are investing in diversity, equity, and inclusion (DEI) initiatives after witnessing a series of high-profile acts of racial injustice in 2020 … Read more

4 Steps To Improve Email Deliverability

9 minute read time Campaign Monitor – Jan 6, 2022 Many marketers think improving email deliverability starts and ends with great content. And, while great content is essential to growing your newsletter, it won’t matter how great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams; you … Read more