TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77 Percent Y/Y

Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. … Read more

U.S. Consumer Spending in Mobile Action Games Rose by 69% in 2021, Driven by Genshin Impact

Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers … Read more

European Consumer Spending in Mobile Apps Grew 23% in 2021 to More Than $18 Billion

European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with … Read more

Record-Breaking Eight Mobile Games Surpass $1 Billion in Global Player Spending During 2021

A record-breaking eight mobile games including PUBG Mobile from Tencent, Honor of Kings from Tencent, and Genshin Impact from miHoYo have generated more than $1 billion globally from the App Store and Google Play so far in 2021, Sensor Tower Store Intelligence data shows. Billion-Dollar Battleground PUBG Mobile, localized as Game For Peace in China … Read more

Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Up Nearly 20% from 2020

After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This … Read more

VeVe Collectibles Leads NFT Trading Space on Mobile with More than $100 Million in Consumer Spending

The blockchain has continued heating up this year—in Q1 2021, cryptocurrency and investing apps saw adoption more than triple month-over-month in the United States, and non-fungible tokens (NFTs) have made headlines in recent months with their multi-million-dollar price tags. Sensor Tower’s latest analysis of emerging trends uses Store Intelligence data to reveal that VeVe Collectibles … Read more

U.S. Mobile Strategy Game Spending Increases by 24% Year-Over-Year to $4.2 Billion

Player spending in mobile Strategy games in the United States rose by 23.5 percent to $4.2 billion during the past 12 months, Sensor Tower Store Intelligence estimates show. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence tools, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed … Read more

Pocket Camp Crosses $250 Million in Lifetime Player Spending

Animal Crossing: Pocket Camp from Nintendo has surpassed $250 million in lifetime player spending worldwide across the App Store and Google Play, Sensor Tower Store Intelligence data shows. Following its 2017 release, the title’s best year ever came in 2020, due in part to the launch of Animal Crossing: New Horizons on the Nintendo Switch … Read more

European Consumer Spending in Mobile Apps Grew 21% in Q3 2021 to $4.6 Billion

European consumers spent an estimated $4.6 billion across the App Store and Google Play during Q3 2021, Sensor Tower Store Intelligence data shows. This represented an approximately 21 percent year-over-year increase in gross revenue from Q3 2020, based on user spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 percent of … Read more

Japan Leads Mobile App Spending Per Capita in 2021, Climbing 18% Over 2020 to Nearly $150

Japan led in per capita spending on mobile devices in 2020, and that trend has continued this year. Sensor Tower Store Intelligence data reveals that among the top 10 highest grossing markets in the first three quarters of 2021—excluding China—Japan’s average per capita spending on mobile games and non-game apps topped all others at approximately … Read more