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Introducing Campaign Monitor SMS: a New Way to Connect and Convert

2 minute read time Lily Tansey – Apr 6, 2022 Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them. Email has been an essential medium for this kind of communication for a long time, and at … Read more

7 SMS Marketing Best Practices to Know Before You Hit “Send”

8 minute read time Campaign Monitor – Apr 1, 2022 SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most … Read more

What Are SMS Short Codes? And How to Use Them for SMS Marketing

When you receive text messages from a brand, you’ll notice they don’t use the same type of number that your friends and family do. This is because businesses use their own dedicated short code to help them achieve better results from SMS campaigns. These aren’t just random short codes, they form an important part … Read more

The Top 5 Benefits of Combining Email Marketing with SMS

7 minute read time Campaign Monitor – Mar 10, 2022 Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the … Read more

Email Marketing vs. SMS Marketing: You’re Asking the Wrong Question

8 minute read time Campaign Monitor – Mar 3, 2022 Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and … Read more

SMS campaign: A Quick Guide with Examples

When SMS became available to the public in 1992, it changed the game — it turned the telecommunication world from a verbal platform to a text-based one. 

And SMS marketing has soon followed. In fact, consumers are more likely to open text messages before any other form of mobile communication (such as push notifications or emails). 

Successful SMS marketing campaigns also produce engagement rates six to eight times higher than what retailers normally achieve via email marketing, and Gartner predicts that 80% of customer service organizations will abandon native mobile apps in favor of messaging by 2025. 

Read more