7 Benefits of Sales and Marketing Alignment

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How To Create A Curated Content Strategy To Drive More Sales

Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel. A large part of this content strategy is content curation. While creating original content is great, it’s unrealistic to expect unique content for every daily social media post. This is why most content … Read more

Google and Bing halt all ad sales in Russia

Google and Bing have expanded ad sales suspensions imposed on Russia due to its invasion of Ukraine. Google has temporarily halted ads from serving to Russia-based users, the company announced Thursday. Similarly, Microsoft announced that it will suspend all new sales of its products and services in Russia. Why we care. The two leading search … Read more

How to create B2B content that ranks and drives sales

Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic … Read more

Apple Stops Product Sales from Online Store in Russia

Apple provided a statement to media: We are deeply concerned about the Russian invasion of Ukraine and stand with all of the people who are suffering as a result of the violence. We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the … Read more

How Successful Sales Teams Use Content Curation

Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content. Having unique content is always a must for successful brands. Yet, there is one trick that … Read more

Top Strategies That We Use To Drive Sales Productivity

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.   In this article, you will find the top … Read more

9 Tips to Win Back Lost Sales with Abandoned Cart Emails

By Sean Tinney December 16, 2021 Don’t skip the cart reminders. Take advantage of warm leads who are most likely to complete their purchase. One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your … Read more

Marketing Week 2021: Get Expert Sales & Marketing Tips

By Kelsey Johnson November 24, 2021 Get easy and affordable marketing advice during this week-long event, hosted by AWeber from Dec 13 – 17. We’re excited to announce that, in December we’ll be running a week-long free marketing series for business owners, side hustlers, and entrepreneurs. This event is for anyone looking to improve their … Read more

8 Amazing Marketing Ideas to Drive Sales this Holiday Season

By Kelsey Johnson November 18, 2021 It’s that time: Holiday marketing planning season. For so many businesses, the holiday season is the best time of year for sales. Whether you sell gift-perfect crafts or a business course, December is a time when people are opening their wallets and making purchases.  It’s important to run promotions … Read more