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Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and … Read more

Skills a developer must have for successful product development

There has been an ever increasing demand of software development over the years that doesn’t seem to stop down sooner. It comes as no surprise when established firms compete each other to hire full stack programmers for in-house product development. It is the successful software product development that has to be accomplished by a competent … Read more

Google releases March 2022 product reviews update with additional ranking criteria

Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1, … Read more

10 Proven Facebook Product Post Types (From Top Brands)

If a person “Likes” your Facebook Page, it means they are interested in your business and products. But they’re not exclusively interested in your products, so you shouldn’t be shouting “Buy! Buy! Buy!’ all the time. Yet, you do want to get your products seen, loved, and sold. So how can businesses like yours … Read more

Apple Stops Product Sales from Online Store in Russia

Apple provided a statement to media: We are deeply concerned about the Russian invasion of Ukraine and stand with all of the people who are suffering as a result of the violence. We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the … Read more

Everything you need to know about Product Page Customization

Announced in June 2021, during Apple’s annual Worldwide Developers Conference event, custom product pages (or CPP as they’ve already been dubbed by the ASO community) are Apple’s latest highly expected feature. It didn’t come with the release of iOS 15, showing up instead a few months later in December.  It’s finally here, but what is … Read more

48 Product Marketing Interview Questions You Should be Asking!

No product management team can make strides without a product marketer. Product marketer is the key to finding the right audience, positioning the product, crafting strategies, and getting the sales cycle running. You need a person who has the eye to follow market trends and customer behavior to position and promote the product. If you … Read more

Google Merchant Center allows retailers to save product filters

The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but have not received a response at the time of publication. A screenshot of product filters in Google Merchant Center. Image: Kirk Williams. Tip of the hat to Kirk Williams of … Read more

Lawmakers Urge Instagram Head to Make Product Safer for Children

“Our nation is in the midst of a teen mental health crisis. Social media didn’t create it, but it certainly fanned the fuel. The hearings have shown that social media, in particular big tech, actually, fans those flames with addictive products and sophisticated algorithms that can exploit and profit from children’s insecurities and anxieties. And … Read more

How to Create an Effective Product Marketing Content Strategy

Brands want to invest in product marketing with 46.6% of companies parking a budget of $250,000 per year for the same. Despite this development, according to The Product Marketing Alliance (2020), only 5.1% of product marketers said that their role was fully understood by other teams and stakeholders at their company. Baffling. Isn’t it? But … Read more