Promoting Your Product or Service with Banner Advertising

In April of 2009, we ran banner ads on several high-profile sites to see if the investment would be worth it — and if so, which types of banner ads performed best. More than a decade has since passed. Yet, banner ads are still prevalent in today’s changing digital landscape. According to the 2021 Internet … Read more

How Caringbridge Makes Human-centered Product and Messaging Decisions Through Usability Testing

Behind every business decision is the need to please and delight customers. Customers who are just regular people, navigating choices that are often based on emotion. In fact, when making decisions, people tend to gravitate toward the emotional experiences they get from products, partnerships, and services much more often than they do cold facts and … Read more

What you need to know about Apple’s Product Page Optimization – WWDC21

A/B testing has been available on the Google Play Store since 2015, 6 years later, it’s finally coming to the App Store. At the beginning of June, Apple launched the 2021 edition of its WWDC during which they announced their own version of A/B testing: product page optimization (coupled with the introduction to product page … Read more