Apple iOS 15 Mail Privacy Protection Open Rate Trends

By Tom Kulzer October 1, 2021 Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has Apple’s Mail Privacy Protection (MPP) rollout in iOS 15 has caused fascinating changes in open rate metrics. The most interesting of which is the change in behavior of when we see opens being detected. Let’s dive into a few … Read more

Judge’s Decision in Apple vs. Epic Case Will Open Up Alternative Payment Methods on the App Store

U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple must allow U.S. developers to direct customers to other payment options besides Apple’s in-app purchase system. If the ruling is upheld, that means developers can provide another way of paying for an in-app purchase. As you probably know, in-app purchases are mainly used in “freemium” games. … Read more