How A Mobile App Serves As A Brand Marketing Channel

A branded app is a wonderful approach to facilitate brand promotions in a cogent manner. A mobile app as a brand marketing channel gets you higher conversion rates and keeps users engaged. Advertising was considered a prominent marketing channel to promote brands until the recent past. Rapid transformation in the digital landscape has made it … Read more

PUBG Mobile Surpasses $7 Billion in Lifetime Revenue, Generating an Average $8.1 Million Per Day in 2021

PUBG Mobile from Tencent has surpassed $7 billion in worldwide lifetime player spending across the App Store and Google Play following a recording quarter in Q3 2021, Sensor Tower Store Intelligence data shows. So far this year, PUBG Mobile, combined with player spending from the Chinese localization of the title, Game for Peace, has accumulated … Read more

U.S. Mobile Strategy Game Spending Increases by 24% Year-Over-Year to $4.2 Billion

Player spending in mobile Strategy games in the United States rose by 23.5 percent to $4.2 billion during the past 12 months, Sensor Tower Store Intelligence estimates show. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence tools, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed … Read more

Buy a 3-month service plan, get 3 months for free at Mint Mobile

It’s not often mobile companies offer discounts on data plans. But Mint Mobile is doing this and more. For a limited time, you can purchase a three-month data plan and get three additional months for free. Available for new Mint Mobile customers only, this is one of the best Black Friday deals we’ve uncovered this … Read more

Top Grossing Mobile Games Worldwide for October 2021

The top grossing mobile game worldwide for October 2021 was Honor of Kings from Tencent with $329 million in player spending, which represented 46.2 percent growth from October 2020. Approximately 96.7 percent of Honor of Kings’ revenue was from China, followed by 1.2 percent from Taiwan. The full ranking of the top grossing mobile games … Read more

Top Mobile Games Worldwide for October 2021 by Downloads

Garena Free Fire from Garena was the most downloaded mobile game worldwide for October 2021 with approximately 34 million installs, which represented a 72 percent increase from October 2020. The countries with the most installs of the app during this period were India at about 30 percent of its total downloads and Brazil at more … Read more

Monthly Mobile Shopping Category Installs in India Reached 113 Million in October 2021

Although 2020 brought a surge in online shopping, that pace has slowed in 2021. Ahead of this year’s holiday season, Sensor Tower and MAAS took a look at key e-commerce trends in India and Southeast Asia. Average monthly active users (MAU) among the top 10 shopping apps were up roughly 40 percent by Q2 2021 … Read more

Roblox Outage Sparks Usage Rise in Rival Mobile Games Minecraft and Among Us

The recent server outage for Roblox from Roblox Corporation coincided with a rise in usage of alternative multiplayer mobile games such as Minecraft from Mojang and Among Us from InnerSloth on Android, an analysis of preliminary Sensor Tower Consumer Intelligence data shows. Usage Trends The Roblox outage began on October 28 and lasted until October … Read more

Dune Spices Up HBO Max Mobile App With 13% W/W Increase in Daily Active Users

Dune is the latest tentpole movie to premiere on a subscription video on demand (SVOD) service alongside its theatrical release, sparking a 13 percent surge in daily active users (DAUs) week-over-week on the streaming platform HBO Max, preliminary Sensor Tower Usage Intelligence data shows in a comparison of the four days after the movie’s premiere … Read more