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Boost your mobile game’s video ads thanks to storytelling

What makes a great mobile game trailer? Upbeat music? Great gameplay? A click-worthy CTA? A dynamic voice-over? All that and more. There are many ways to promote your mobile game with your preview video (or even other genres of apps), but however you decide to take advantage of that tool, you can’t ignore the need … Read more

Build Mobile Apps Without Any Design Skills

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Apple used to advertise the App Store by saying, “There’s an app for that,” implying there’s a mobile … Read more

The App Marketing Snack with Enes Malik Turhan, Mobile Growth Specialist for Sensor Tower ⎮ Episode 8

This week’s guest is Enes Malik Turhan, Mobile Growth Specialist for Sensor Tower. He tells us the secret to a good ASO strategy and what you need to avoid, as well as the unmissable UA tool for 2022! Below is the full transcript of the video above.  I’m Enes, I’ve been in the mobile application … Read more

How Mobile Application Services Are Encouraging To Make India Travel Smartly And Efficiently

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Internet revolution in India is being led by smartphones. The widespread adoption and reach of smartphones has led to the evolution of distribution models across a variety of sectors; of which the ‘travel’ segment has undergone … Read more

Mobile Video Monthly #22 – March 2022

Spring is finally here, flowers are blooming and Google and Apple are gearing up for the European Union’s DMA. Third-party payment in the app stores is on everyone’s mind between Google’s deal with Spotify and Apple’s repeated fines in the Netherlands. Let’s dive into everything that happened this month!  Google is testing a third-party billing … Read more

Android GDE Maryam Alhuthayfi shares her passion for mobile development with fledgling developers

Posted by Janelle Kuhlman, Developer Relations Program Manager For Women’s History Month, we’re celebrating a few of our Google Developer Experts. Meet Maryam Alhutayfi, Android GDE. The GDE program team encourages qualified candidates that identify as women or non-binary to express interest in joining the community by completing this form. Android GDE Maryam Alhuthayfi has … Read more

Why your mobile game needs high-quality creatives

When marketing a mobile game, you can’t bypass video assets, users will expect it, whether directly on your game’s listing page or even in outside ads. People want to see the gameplay, understand the goal. Video assets are there to ensure gamers will want to download (and keep playing) your game, you need one.  According … Read more

Disney Mirrorverse announced for mobile platforms, arriving in June 2022

Disney Mirrorverse is on the way, providing Disney fans with a new mobile action role-playing game that’s slated to launch later this year. In Disney Mirrorverse, players collect teams of Guardians in order to fend off the Fractured, an evil group seeking to destroy this alternate world. You can check out the announcement trailer for … Read more