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How SMART Checks Can Help Your Metrics – Amara Omoregie [VIDEO]

How SMART checks can help your metrics. Amara Omoregie, Founder & CEO of amaraREPS talks about how to review your growth scorecards for maximum results. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, … Read more

A Technical SEO Guide To Lighthouse Performance Metrics

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! Together, we’re hoping to take your performance improvement efforts from “make all the numbers green” to some clear and meaningful action items. Note: This … Read more

8 Online Business Growth Metrics and KPIs You Should Track

A business can only be as successful as the data permits. If you’re running a company on hunches and intuition, you may experience some success initially, but not in the long term. The fact of the matter is that you can only build a thriving brand on relevant, actionable data. You need to base your … Read more

28 Essential PPC Metrics (+How to Improve Every Single One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform. Luckily, a … Read more

17 Email Marketing Metrics Every Marketer Needs to Know

Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to … Read more

Track the Right Metrics With Holistic Analytics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to your specific business … Read more