Email Marketing Pricing: How Much Should Agencies Charge?

If you’re an agency, you already know how important email marketing is. And you probably already know it’s got a staggering ROI of around $44 per dollar spent.  But just how much you should be charging your clients for it? Today we’re going to dive into what factors agencies should consider when it comes to … Read more

Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms. Whether you follow traditional marketing techniques or opt … Read more

8 [Recent and Unboring] Free Social Media Marketing Courses

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing … Read more

17 Email Marketing Metrics Every Marketer Needs to Know

Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to … Read more

Why Outcome-Based Marketing Is Successful

Listen NEW! Listen to article Sign in or sign up to access this feature! Marketers certainly don’t lack for ways to size up their customers. Demographics, online and offline viewing habits, purchase history, lifestyle, interests, response rates, likes, comments, clickthroughs, opt-ins, conversions, influences, behavior-tracking… the list is seemingly endless. Algorithms combine and analyze those factors … Read more

Revolutionize Your Email Marketing Campaigns With Big Data

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. Over the last few years, big data analytics has allowed businesses to infuse new vision and order into their operations. Not only has it enabled them to boost their web … Read more

2021’s Guide to Holiday Email Marketing

Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008.  However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and … Read more