50 Email Marketing Interview Questions to Ask in 2022

Despite being the oldest mode of digital marketing, email remains alive and kicking in realizing sound marketing ROIs. According to Litmus, on average, email generates $36 ROI for every dollar spent, higher than any other channel. No matter your client’s industry, the email will find its way into their integrated marketing requirements. The question is, … Read more

The App Marketing Snack with Clark Stacey, CEO of WildWorks ⎮ Episode 1

The App Marketing Snack is bringing you the latest ASO tips from app professionals. Our first episode’s guest is Clark Stacey, CEO of WildWorks and creator of Animal Jam. Below is the full transcript of the video above. Clark Stacey, I’m the CEO of WildWorks. WildWorks are the creators of Animal Jam and Fer.al and … Read more

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of your strategy should include … Read more

The 6-Step Process to Build a Digital Marketing Strategy

A digital marketing strategy is a must for any business hoping to reach its audience online. Whether you want to take advantage of social media platforms, use live streaming platforms to promote your eCommerce products, or use your blog to bring in website traffic, you need to have a clear and actionable plan in place. … Read more

Trending in Marketing: Content Marketing Trends to Carry You Through 2022

We all know that women stereotypically shop more, but what about men? 75% of men are planning to spend more in 2022, Pinterest explains their study on why. Vertical scrolling is a feature on almost every social media platform, it’s what the common consumer is most familiar with. Instagram plans on taking their story feed … Read more

13 Best Marketing Automation Apps for Shopify Websites in 2022

If you are looking to improve customer service, generate more sales, and turn one-time buyers into loyal, repeat customers you’re in the right place. Marketing automation is becoming a must for ecommerce companies. It brings many well-proven benefits you definitely don’t want to miss out on. Around 80% of marketers who automate their marketing processes … Read more

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were … Read more

How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your … Read more

How Marketing Silos Can Hamper Your Business And How To Break Them With Cross-channel Marketing

Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy. Imagine this- a prospective customer chances upon your Instagram handle and is impressed by your posts; they’re informative, conversational, and very engaging. Subsequently, they sign up for your … Read more

10 Digital Marketing Trends Picking Up Speed in 2022

With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30 … Read more