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Adoption of Google Ads automation high, marketers unhappy with recommendations

May 5, 2022 by HazelRivera

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown … Read more

Link Building Strategies and Resources for Busy Marketers

April 28, 2022 by HazelRivera

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. That said, Brian Dean of Backlinko.com was able to grow search … Read more

What Marketers Need to Know About Web 3.0

April 5, 2022 by HazelRivera

Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use … Read more

The Ultimate Guide to Instagram for Business [+Data From 500 Marketers]

March 15, 2022 by HazelRivera

More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.

A Guide To Automatic Accessibility Solutions For Search Marketers

February 9, 2022 by HazelRivera

There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website or web app functional. And yet digital marketers try to inject search engine superpowers by promising increased conversions for a growing new target market of … Read more

How marketers can adjust to redefined keyword matching

February 1, 2022 by HazelRivera

“I think we’ve gotten away from marketing over the years, and a lot of what is happening with match types empowers that,” said Aaron Levy, head of paid search at Tinuiti, in his presentation at SMX Next. “This allows us to grow our campaigns and businesses by looking at a bigger picture instead of looking … Read more

5 Steps to an Engaging Content Curation Strategy For B2B Marketers

January 27, 2022 by HazelRivera

All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas. That’s where content curation comes in. Yes, it can also be time-consuming, but the … Read more

A must-have web accessibility checklist for digital marketers

January 14, 2022 by HazelRivera

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop … Read more

100+ Email Marketing Statistics Marketers Need to Know in 2022

December 12, 2021 by HazelRivera

Remember the early 2000s, when email was just another way of communication? As time passed, emails became an important medium for promoting products and services. Studies reveal that email marketing has an ROI of 122%. No wonder it continues to remain one of the most effective ways of marketing and is preferred for its direct … Read more

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