marketers

A must-have web accessibility checklist for digital marketers

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30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop … Read more

100+ Email Marketing Statistics Marketers Need to Know in 2022

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Remember the early 2000s, when email was just another way of communication? As time passed, emails became an important medium for promoting products and services. Studies reveal that email marketing has an ROI of 122%. No wonder it continues to remain one of the most effective ways of marketing and is preferred for its direct … Read more

Google’s Core Web Vitals – What Marketers Should Know

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Listen NEW! Listen to article Sign in or sign up to access this feature! If you’re in marketing or SEO, you’ve undoubtedly heard about Google’s “new” search ranking metric set called the Core Web Vitals. CWVs aren’t new, however: They indicate the latest trend in performance marketing—a user-centric view that considers how site speed and … Read more

7 Things Content Marketers Told Us About Video [New Research]

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Video, a powerful tool in the storytelling arsenal, has become more important in the last two years, according to 83% of marketers. That’s one key finding from Content Marketing Institute’s new Video & Visual Storytelling Survey sponsored by Vidyard. 83% of marketers say #videos have become more important in the last two years to their … Read more

The Top 100 Content Marketers You Need To Follow Right Now

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What do the top 10 content marketing influencers look like? Brian Dean Rand Fishkin Ross Simmonds Ann Handley Kaleigh Moore Tim Soulo Andy Crestodina Brian Clark Ross Hudgens Melanie Delziel When you hone in on the top 10 content marketing influencers, engagement ramps up big time. It’s undeniable that these content marketers know how to … Read more

How fast feedback helps marketers understand unmet audience needs

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As marketers, it can be tricky to know if a campaign will land (or not) prior to launch. Often we rely on click-through rates and conversions after going live, but that’s after time and money are hopefully well spent. Sure, there are some proactive ways of testing, like AB testing, that can help you pivot … Read more