Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
Executives don’t find thought leadership content all that insightful. A recent Edelman-LinkedIn study revealed that 71% of decision-makers say half or less than half of the thought leadership content they read or watch gives them valuable insights. How can your brand’s content fall into the half of content that provides valuable insights? Enter ownable conversations … Read more
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase.
When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase.
The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed.
Here’s a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished.
Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into — what we call — “a good problem to have” due to what we can assume was millions of signups.
But, you don’t have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.
“Cookie-cutter” is one of the last things you’d wanna hear when it comes to describing your marketing. “Marked by lack of originality or distinction.” “Exactly like others.” “Not enough attention is paid to individual differences.” In a marketing world where thousands of similar businesses are vying for the same customers, this type of marketing simply … Read more
By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, … Read more
White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. But you can only benefit from your white … Read more
The blockchain has continued heating up this year—in Q1 2021, cryptocurrency and investing apps saw adoption more than triple month-over-month in the United States, and non-fungible tokens (NFTs) have made headlines in recent months with their multi-million-dollar price tags. Sensor Tower’s latest analysis of emerging trends uses Store Intelligence data to reveal that VeVe Collectibles … Read more
Lead generation is possibly the biggest thing that B2B sales and marketing teams focus on. Businesses need leads in order to make sales. The only problem is lead generation can take a lot of time and effort. This is where automated lead generation is so useful. By putting your lead generation on autopilot, you can … Read more