Landing Page Best Practices To Land A Million Views

  Landing page best practices aims to convert website visitors into leads and collect contact information in a form. A homepage with a form on it cannot be counted as a landing page as it serves other purposes as well. We’ve all clicked through ads that look interesting or when we need more information. But … Read more

Generate More Leads With These 3 White Paper Landing Page Examples

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. But you can only benefit from your white … Read more

Your Landing Page Guide to Marketing by Location

So you’re planning your next marketing campaign and you’ve identified your target audience. Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t … Read more

How to Optimize Your Landing Pages with Behavioral Segmentation

It’s easy to fall into the trap of marketing to a single audience. But your customer base includes groups with different traits and experiences—and different needs. When you identify who and what they are, you’ll be able to better personalize your marketing strategy. This process is called segmentation, and you can use it to split … Read more

What’s More Important to Your Landing Page Success?

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly … Read more

5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around … Read more

21+ Awesome Landing Page Examples You’d Want to Steal

Most businesses create multiple landing pages for their campaigns as they work better with conversion when compared to homepages. Reports suggest that brands only have around 7 seconds to make a lasting impression on their audience. Wow! This means that for your landing pages to convert, they must attract viewers quickly. If you’re looking for … Read more

3 Simple Landing Page Tweaks to Help Boost Your Sales

You know the drill: You build a quick landing page and start promoting it.  The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next … Read more