The Importance of A/B Testing

This is a guest post by Dave Bell, CEO and co-founder of Gummicube You have successfully optimized your app following the best practices of App Store Optimization and current trends, now what? As the trends change over time, so too should your metadata and creatives. Experimentation of metadata and creative elements (then implementing the winning … Read more

The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of American society flash well-intentioned quotes from popular Black historical figures across social and traditional media. While these quotes and images of notable figures such as Dr. Martin Luther King Jr., Rosa Parks, Harriet Tubman, Frederick Douglass, and others have become the … Read more

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula … Read more