U.S. Consumer Spending in Mobile Action Games Rose by 69% in 2021, Driven by Genshin Impact

Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers … Read more

2022’s Food Impact Trends Are All About Climate Change

Our food systems are continuing to change at a dizzying pace as consumers become more invested in the stories and sources behind the food they eat. The biggest question they have: How can my food choices have a positive impact on climate change? Global warming has undoubtedly transformed what we eat, both because of increased…

Genshin Impact steps into 2022 with new characters, outfits, the Enkanomiya Map, and more

If you haven’t played one of the most visually stunning and hardware demanding mobile games out there, 2022 is the perfect time to chime in. Yes, we’re talking about Genshin Impact. The game is completely free on the App Store and on Google Play Store (although there are in-app purchases baked into the title). Genshin … Read more

Discover the 15 Campaigns Honored in Adweek’s 2021 Out-of-Home Impact Awards

As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen. That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding…

Genshin Impact Generates $2 Billion on Mobile in First Year

Genshin Impact from miHoYo has generated approximately $2 billion in worldwide player spending across the App Store and Google Play in the year following its official launch on September 28, 2020, Sensor Tower Store Intelligence data shows. During its first year, Genshin Impact was the No. 3 revenue generating mobile game globally, not including spending … Read more

the impact of privacy on app marketing ⎮ Apptamin

In 2018, the European Union’s General Data Protection Regulation (GDPR) took effect and launched the beginning of a new era in data privacy. Now the industry’s giants are trying to prove to their consumers that they heard their concerns and will protect their data.  The app world didn’t escape the privacy frenzy. In their WWDC … Read more

Genshin Impact Version 2.1 Sparks Five Times Player Spending Increase to $150 Million in First Week

The launch of version 2.1 of Genshin Impact from miHoYo on September 1 saw the title generate $151 million in its first seven days of going live, more than the title accumulated in the full month of August, Sensor Tower Store Intelligence data shows. As Genshin Impact approaches its first year anniversary at the end … Read more