Here’s what an ROI-worthy search advertising budget looks like in 2022

30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details … Read more

Unauthorized access to some Buffer accounts has been resolved, here’s what happened

On February 26th, our team became aware that access was obtained to a number of Buffer accounts and those accounts were used to spread support for Russia’s invasion of Ukraine. The accounts affected did not have two factor authentication (2FA) enabled, indicating that this was likely related to reused passwords as there continues to be … Read more

I Interviewed 350 Applicants in 6 Months, Here’s What I Learned

Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and … Read more

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more

Here’s How Meta Is Changing Facebook Ads Targeting For 2022

January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser targeting settings. This is also indicative of a broader trend. On one hand, a high … Read more

Here’s a temporary fix for Pixel 6 series bug that causes text input to freeze for up to two seconds

Dec 31, 2021, 9:02 PM We may earn a commission if you make a purchase from the links on this page. Among the issues that Google needs to fix for the Pixel 6 and Pixel 6 Pro is one that causes all touch inputs on the phone to randomly freeze for one to two seconds. … Read more

Here’s how to watch the 2021 Android Dev Summit!

Posted by The Android Team We’re less than 24 hours away from kicking off the 2021 Android Dev Summit, broadcasting live online on October 27 & 28. The summit kicks off on October 27 at 10AM PDT with a 50-minute technical keynote, The Android Show. You can tune in at, or watch on YouTube. … Read more