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New Google Attribute Helps Businesses Promote Sustainability

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability. Increasing Number Of Customers Value Eco-Consciousness In a survey conducted by Google, 82% of consumers reported sustainability as a top priority … Read more

Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours … Read more

How fast feedback helps marketers understand unmet audience needs

As marketers, it can be tricky to know if a campaign will land (or not) prior to launch. Often we rely on click-through rates and conversions after going live, but that’s after time and money are hopefully well spent. Sure, there are some proactive ways of testing, like AB testing, that can help you pivot … Read more

How Content Marketing Helps To Grab The Customers Attention

Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing. No wonder if your mind questions the previous statement. But trust me, in the next few minutes, as you read the entire article, you … Read more

Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share a little bit more about how we’ve … Read more

5 Ways Audience Research Helps You Customize Your Landing Pages

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA. Building a landing page that converts like crazy shouldn’t be … Read more

Google’s New Technology Helps Create Powerful Ranking-Algorithms

Google has announced the release of improved technology that makes it easier and faster to research and develop new algorithms that can be deployed quickly. This gives Google the ability to rapidly create new anti-spam algorithms, improved natural language processing and ranking related algorithms and be able to get them into production faster than ever. … Read more