8 Online Business Growth Metrics and KPIs You Should Track

A business can only be as successful as the data permits. If you’re running a company on hunches and intuition, you may experience some success initially, but not in the long term. The fact of the matter is that you can only build a thriving brand on relevant, actionable data. You need to base your … Read more

Driving app and career growth with Google Play Academy’s Store Listing Certificate

Posted by Eric McCleve, Google Play Academy Programs Lead At Google Play, our goal is to help developers and marketers reach and resonate with over 2 Billion users who visit our platform every month looking for high quality content and services. Having a great store listing experience can be a huge benefit in helping achieve … Read more

Driving app and career growth with Google Play Academy’s Store Listing Certificate

Posted by Eric McCleve, Google Play Academy Programs Lead At Google Play, our goal is to help developers and marketers reach and resonate with over 2 Billion users who visit our platform every month looking for high quality content and services. Having a great store listing experience can be a huge benefit in helping achieve … Read more

Social Media: The Untapped Goldmine for Your Online Business’s Growth

Are you eliminating the use of social channels? Then you are missing out on numerous opportunities for your business. If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy.  Every type and size of a brand can … Read more

Among Us Sparks 26-Fold Growth of U.S. Player Spending in Imposter Theme Games for H1 2021

Player spending in mobile games with an Imposter theme saw a 26 times increase year-over-year in the United States during H1 2021, Sensor Tower Store Intelligence estimates show, making it the fastest growing game theme by revenue, largely driven by Among Us from InnerSloth. This analysis is powered by Sensor Tower’s Game Intelligence features, which … Read more

The Four Questions Part IV: How Does One Foster a Path of Growth and Kindness?

Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. There are four questions that most companies and individuals seek answers to: Change Management: How does one navigate change? The Future: How will the future be?…

How McDonald’s Celebrity Partnerships Drive Mobile Growth

Fast food giant McDonald’s is going all-in on high-profile collaborations. After decades without celebrity endorsements, the global chain released the Travis Scott Meal in September of 2020 for a month-long run. The event was quickly followed by a meal tied to Colombian reggaeton artist J Balvin from October to November 2020. After a break, McDonald’s … Read more