Hershey’s Pitch Points to Future of Agency Sourcing

Mark Andrews is a senior digital consultant at ID Comms with a deep digital background. He has over 10 years of experience encompassing global pitch management, media strategy, digital media buying, analytics, performance growth and ad tech. Prior to joining the global management consultancy ID Comms, Mark held senior positions in WPP, Havas and … Read more

The Future SEO: Boardroom edition

30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty … Read more

6 Reasons Why Video Is The Future of Content Marketing

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.   Social media platforms also fuel … Read more