300M Articles: 18 Awesome B2B Content Marketing Examples

What the experts have to say Matt Seabridge, Digital PR Manager, iProspect “The average number of links for B2B content is refreshing to see in terms of benchmarking the performance of your content against the rest of the industry. So often we compare our results to the top 1% of campaigns that go “viral”, so … Read more

5 Unique Selling Proposition Examples and How to Write Your Own

By Pam Neely April 19, 2022 Want to better results from your marketing? To have an easier attracting customers? Then you need a unique selling proposition. Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you … Read more

10 Tips for Surefire Survey Email Subject Lines (plus examples!)

8 minute read time Campaign Monitor – Mar 15, 2022 Learn how to write a survey email subject line that gets your emails opened and your surveys responded to. You’ve probably gotten a survey email before, with a subject line that reads something like:   “Customer satisfaction survey.” “Your opinion matters!”  “Let us know what you … Read more

The 13 Best Customer Retention Strategies (+Real Examples)

Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for all businesses. In this post, we’re going to take a closer look at this effective … Read more

5 Types of Forms That Will Improve Your Landing Page (with Examples)

Today’s landing pages have a whole laundry list of tasks for you to tackle. They need to teach visitors about your brand, collect info from your customers, and—most importantly—bring in those sweet conversions. How can you help a single landing page handle so much at once? Let a form do the heavy lifting. This nifty … Read more

73 Clever & Cool Instagram Story Ideas (+Examples!)

Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than … Read more