200+ Ready-Made Subject Lines for Your Next Holiday Email

By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email … Read more

How to Ace Email Drip Marketing Campaign [With 8 Examples]

Marketing professionals love sending emails. And why wouldn’t they? Email marketing is one of the most popular distribution channels. However, just sending an email to all of your customers doesn’t work anymore. Customers expect brands to provide personalized content. Emails that are personalized tend to create six times higher transaction rates and revenue. This leads … Read more

Email Marketing Pricing: How Much Should Agencies Charge?

If you’re an agency, you already know how important email marketing is. And you probably already know it’s got a staggering ROI of around $44 per dollar spent.  But just how much you should be charging your clients for it? Today we’re going to dive into what factors agencies should consider when it comes to … Read more

17 Email Marketing Metrics Every Marketer Needs to Know

Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to … Read more

6 Reasons to Use A Dark Background in Your Email Design

By Kelsey Johnson September 10, 2021 Use our newly designed email template called “Fresh” to start writing your next email. The six examples below show how and why to design with a dark background. Dark backgrounds are far less common than light ones in the world of the internet today. But, with the increasing popularity … Read more

Revolutionize Your Email Marketing Campaigns With Big Data

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. Over the last few years, big data analytics has allowed businesses to infuse new vision and order into their operations. Not only has it enabled them to boost their web … Read more