Money has been an important aspect of all our lives for more than 3000 years of human history. In this long period, the concept of money has undergone tremendous transformation right from the barter system to the Bitcoin. From making payments by exchanging goods & service to establishing the concept of fiat currency and then … Read more
A digital marketing strategy is a must for any business hoping to reach its audience online. Whether you want to take advantage of social media platforms, use live streaming platforms to promote your eCommerce products, or use your blog to bring in website traffic, you need to have a clear and actionable plan in place. … Read more
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30 … Read more
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop … Read more
Everyone wants to be a better person at the beginning of a new year. However, “becoming better” doesn’t just equal being kinder to others, but being better to yourself. Sometimes in order to be a better person you have to make some hard choices and changes that will benefit you in the long run. By … Read more
By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, … Read more
In the era of digitalization, no brand can expect to grow without a digital presence. Your clients need an engaging digital interaction with their audience, which requires a well-strategized digital marketing plan. However, a strategy that yields results is only possible when you have a person who knows the ropes of digital marketing, calling shots … Read more
Over the past few months, there have been plenty of conversations surrounding mobile privacy. From Apple’s changes to Identifiers for Advertisers (IDFA) significantly impacting mobile attribution methods to the SEC’s swelling interest in alternative data and the importance of maintaining policies to protect both investors and consumers, it seems that now more than ever there … Read more
Freight brokers’ freight fever has forced them to face digital transformation & there’s no way back. (Class A) That said, the U-turn is blocked. Sooner or later, every freight forwarder/broker or freight forwarding company will go digital. Those who fail to adapt to this transformation will sadly face failure and stay in the past. (Class B) Dealing … Read more
Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Although social media campaigns and SEO campaigns are generally undertaken by two different parts of a business, both have the power to complement each other dramatically … Read more