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Complete Guide to Drip Campaigns and How to Create Them [+Templates]

June 25, 2022 by HazelRivera

I’m sure you already know how important and powerful email marketing is. Well, using drip campaigns will take your email marketing strategy to a whole new level. The problem with your weekly newsletter is that it’s only sent out every week. If a new subscriber joins your mailing list, the first message they receive is … Read more

How To Create a LinkedIn Employee Advocacy Program

June 13, 2022 by HazelRivera

People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing. The benefits are many for your brand as well as individual employees. Their LinkedIn advocacy can: Help build their personal brands. Drive traffic to your company’s LinkedIn page and website. Establish them … Read more

Everything You Need to Create a Killer Online Store

June 1, 2022 by HazelRivera

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO … Read more

How to Create a Referral Program That Achieves 3900% Growth: 9 Strategies From the Experts

April 30, 2022 by HazelRivera

Want to know how to do referral marketing the right way? Of course you do, it’s one of the best ways to achieve massive business growth. Referral marketing is when you use your audience to do your marketing for you. One person refers your business to two friends, those two friends each refer … Read more

For Better Content Marketing, Listen First, Create Last

April 18, 2022 by HazelRivera

I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more

How To Create Content That Leads Niche Discussions

April 5, 2022 by HazelRivera

Executives don’t find thought leadership content all that insightful. A recent Edelman-LinkedIn study revealed that 71% of decision-makers say half or less than half of the thought leadership content they read or watch gives them valuable insights. How can your brand’s content fall into the half of content that provides valuable insights? Enter ownable conversations … Read more

Mick Jagger used his iPhone to create the ‘Slow Horses’ theme song

March 29, 2022 by HazelRivera

Source: TRISTAN FEWINGS/GETTY The upcoming Apple TV+ show Slow Horses has Mick Jagger to thank for its theme song, but that might never have happened if the star wasn’t already a fan of the book that the show is based on. And he had to use his iPhone to get things moving. The next big … Read more

6-Step Checklist to Create a Scalable Marketing Plan for Small Business

March 13, 2022 by HazelRivera

Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized … Read more

How To Create A Curated Content Strategy To Drive More Sales

March 10, 2022 by HazelRivera

Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel. A large part of this content strategy is content curation. While creating original content is great, it’s unrealistic to expect unique content for every daily social media post. This is why most content … Read more

How to create B2B content that ranks and drives sales

March 5, 2022 by HazelRivera

Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic … Read more

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