An effective social media strategy can do wonders for a brand. So much so that now almost every business dedicates a portion of their revenue to social media marketing alone. And this is where small businesses working on tight budgets find themselves waging an uphill battle against the bigwigs of social media. After all, with … Read more
Let’s talk about a phenomenon called “pitch-slapping.” You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want you to buy, let alone why you should buy it. … Read more
There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of … Read more
Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience. With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, … Read more
As a freelance photographer, it can be hard to differentiate yourself from the thousands of other businesses out there.
Sure, you have an impressive photography portfolio, but that’s not always enough to seal the deal. In fact, 38% of freelancers said getting new clients was their biggest challenge.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. An operating agreement is an important document used by limited liability corporations (LLCs) to set rules and guidelines for a business and its members. It might seem a little challenging at first, especially with … Read more
This way you will be able to engage those who didn’t join your webinar but may be interested in the recorded version. Host a dress rehearsal and get familiar with the software If this is your first webinar and / or if you have panelists, this step is especially important. Consider hosting a test webinar … Read more
Reddit has around 52 million daily active users. It’s one of the most interesting places on the internet, with highly engaged communities. If you get good exposure on Reddit, you can drive loads of traffic to your website. Marketing on Reddit does offer some amazing opportunities, but it’s also pretty tricky to get right. Not … Read more
To create a website that converts, one needs to have a definitive goal as to what they want to do. Instead of choosing an attractive and costly website theme, it is better first to assess the reason behind your website’s existence. Once you know what you want to achieve, you can choose your theme, design, … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A hiring test is an unbiased and effective way to get insights into a potential candidate. But when a test is designed poorly, qualified candidates will likely abandon it or fail. The steps below … Read more