Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
In January 1996, Bill Gates first coined the phrase “Content is King” in an essay he published on the Microsoft website. He stated that content is where much of the ‘real money’ will be earned on the Internet in the coming years. Interestingly, what he said about the Internet more than two decades ago is … Read more
Are you trying to build your plane while flying it? I don’t know where that phrase originated, but a 22-year-old advertising campaign from Fallon for digital consulting firm EDS helped popularize it. The comical TV and print ad showed people assembling an airliner in the air and testifying to how much they love their jobs. … Read more
We all know that women stereotypically shop more, but what about men? 75% of men are planning to spend more in 2022, Pinterest explains their study on why. Vertical scrolling is a feature on almost every social media platform, it’s what the common consumer is most familiar with. Instagram plans on taking their story feed … Read more
Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get … Read more
Speeds, feeds, and awesome AI. Many tech marketers emphasize those angles to talk about how great their products are, says Richard McGill Murphy, editor-in-chief and director, ServiceNow. But ServiceNow approaches it differently. The company’s editorial site Workflow launched in 2018 to engage C-level audiences with ideas rather than products. By focusing on emerging tech and … Read more
The pandemic made organizations care (finally) about building a strategic content development function. As a result, I see more and more content marketing leaders face the challenge of solving how content flows through the business. It all comes down to organizations finally learning what it means to act like a media company. It won’t be … Read more
Listen NEW! Listen to article Sign in or sign up to access this feature! Perhaps you know marketing professionals suffering from “Hot New Platform Exhaustion.” The malady typically affects members of a marketing team who spend endless hours retooling content to fit specific platforms. Just as they begin to get … Read more
Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content. Having unique content is always a must for successful brands. Yet, there is one trick that … Read more
Imagine 31 movies that all share very similar plots. Some share the same lead actor (with a different character name and job). Cast members pop up in supporting roles across the lineup. And every debut takes place over two months on the same cable channel. That repetitiveness sounds like a formula for failure, right? Wrong. … Read more