Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. Most responsible managers make sure they have something in place before project kick-off. But how many have a plan B specifically for content? Answer: not many. When … Read more
Gutenberg to Google has driven the art of pornography for the masses. Couple of years before the pandemic struck around 45 sex outlets, 570 adult video content websites, and 60 webcam platforms around the globe accepted crypto as a form of payment. Considering the overall size of this expansive adult industry, the numbers are paltry. … Read more
When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives. Over the years, less traditional forms of brand advertising have entered the scene and brought a little confusion along with them. One of these new kids … Read more
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. A ranking drop following a core update indicates your site is losing relevance for the queries it’s targeting (in Google’s estimation). It’s unlikely you can improve the relevance of your website by … Read more
What do the top 10 content marketing influencers look like? Brian Dean Rand Fishkin Ross Simmonds Ann Handley Kaleigh Moore Tim Soulo Andy Crestodina Brian Clark Ross Hudgens Melanie Delziel When you hone in on the top 10 content marketing influencers, engagement ramps up big time. It’s undeniable that these content marketers know how to … Read more
Did you know? A social media content calendar organizes your publishing schedule by date. “We have a 9 a.m. meeting? Hold on — let me scour the internet to find content for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We miss deadlines. Things come up. And it’s … Read more
Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. Your inbox is probably filled at the end of the day. You keep getting interruptions which can cost you an hour every day. Or you find yourself developing bad habits like checking your emails too many times. … Read more
This week, media brands serve up hot takeaways for B2B and B2C content marketers. First up, ESPN crows about a rooster. Next, a cross-platform food show in Australia expands to include brand partnerships. And a travel magazine launched months before the pandemic marks its relaunch with a new web series. Crow about your unique content … Read more
This kind of insight is especially useful to know for those of you that are looking to create evergreen Halloween content. When it comes to search, it’s been proven that content published in-advance of peak demand has a much greater chance of ranking. After all, authority has been built, a few links earnt and maybe … Read more
Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing. No wonder if your mind questions the previous statement. But trust me, in the next few minutes, as you read the entire article, you … Read more