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7 Reasons Why Your Content Strategy Won’t Work and How To Fix It

June 17, 2022 by HazelRivera

You have been trying so hard to work on your content marketing. You have read hundreds of “10 things to do” articles on content marketing and content creation. You have tried all things possible, but absolutely nothing is working! If that is you, we have exactly what you would need to fix your content marketing … Read more

Facebook To Restructure Main Feed Around Video Content

June 16, 2022 by HazelRivera

Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The Verge obtained the memo and published it in its entirety. Though the memo is being revealed today for the first time, it was first sent on April 27. That means Facebook is … Read more

Copywriting Skills You Need To Master To Level Up Your Content and Conversion

June 6, 2022 by HazelRivera

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of … Read more

Take Binary Bias Out of Your Content Conversations

June 2, 2022 by HazelRivera

It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will … Read more

3 content marketing strategies to support SEO success

May 28, 2022 by HazelRivera

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for the topics your target audience … Read more

10 Fast Ways To Lift The Quality of Your Content

May 26, 2022 by HazelRivera

It’s no secret that the internet is full of blog content. People have written, edited, and published over 525 million blog posts already this year, and we are barely a quarter of the way through. Given that quantity, it’s no surprise that not all blog posts are created equal. Some posts convey high-quality information, cite … Read more

9 Tips to Get More User-Generated Content for Your Brand

May 24, 2022 by HazelRivera

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns. One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and … Read more

4 Ways To Build Your Own Content Marketing Dashboard

May 19, 2022 by HazelRivera

Build the right content dashboard for the right audience Before you dive into creating your dashboard, think about who needs to know what. While content marketers will need to: Track content performance regularly Get more granular insight into blogs and categories Monitor campaign performance metrics (ie. backlinks, engagement) A CMO will instead need to: Evaluate … Read more

Should You Be Using AI for Content Creation?

May 15, 2022 by HazelRivera

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI … Read more

How Content Marketing & PR Combined Can Generate Leads

May 6, 2022 by HazelRivera

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.

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