Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. … Read more
Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers … Read more
European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with … Read more
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar … Read more
After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This … Read more
The blockchain has continued heating up this year—in Q1 2021, cryptocurrency and investing apps saw adoption more than triple month-over-month in the United States, and non-fungible tokens (NFTs) have made headlines in recent months with their multi-million-dollar price tags. Sensor Tower’s latest analysis of emerging trends uses Store Intelligence data to reveal that VeVe Collectibles … Read more
European consumers spent an estimated $4.6 billion across the App Store and Google Play during Q3 2021, Sensor Tower Store Intelligence data shows. This represented an approximately 21 percent year-over-year increase in gross revenue from Q3 2020, based on user spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 percent of … Read more
When Disney launched its subscription video on demand (SVOD) mobile app Disney+ in November 2019, it generated nearly $100 million in gross revenue during its first two months alone. The platform’s continued success has now propelled it past $1.5 billion in consumer spending on mobile, according to Sensor Tower Store Intelligence data. Disney+ Sees Blockbuster … Read more
Photo & Video category apps saw supercharged adoption in Q2 2020 at the onset of the COVID-19 pandemic, and the category’s growth continued to be strong in the first half of 2021. Sensor Tower’s latest report, available now, analyzes the top apps of this category in the United States along with insights on sub-categories such … Read more