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Twitter Names 3 New Department Heads in Its Consumer Division

March 11, 2022 by HazelRivera

Twitter general manager of consumer Kayvon Beykpour revealed three promotions in his department, internally known as Bluebird, via tweet. Jay Sullivan, who joined Twitter last November from Meta, is Bluebird’s new head of product. He had been product manager, Messenger and Instagram Direct at Meta and, once joining Twitter, he led parts of its product…

New York Attorney General issues consumer warning about AirTags

February 17, 2022 by HazelRivera

Source: Joe Keller / iMore AirTag stalking has become such an issue that New York’s Attorney General is now getting involved. In a statement released today, New York Attorney General Letitia James issued a consumer alert that touches on the issue of AirTag misuse. In the statement, James says that New Yorkers have found “unknown … Read more

TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77 Percent Y/Y

January 16, 2022 by HazelRivera

Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. … Read more

U.S. Consumer Spending in Mobile Action Games Rose by 69% in 2021, Driven by Genshin Impact

January 14, 2022 by HazelRivera

Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers … Read more

European Consumer Spending in Mobile Apps Grew 23% in 2021 to More Than $18 Billion

January 6, 2022 by HazelRivera

European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with … Read more

Zero click search: the new consumer comfort zone

December 12, 2021 by HazelRivera

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar … Read more

Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Up Nearly 20% from 2020

December 8, 2021 by HazelRivera

After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This … Read more

VeVe Collectibles Leads NFT Trading Space on Mobile with More than $100 Million in Consumer Spending

December 4, 2021 by HazelRivera

The blockchain has continued heating up this year—in Q1 2021, cryptocurrency and investing apps saw adoption more than triple month-over-month in the United States, and non-fungible tokens (NFTs) have made headlines in recent months with their multi-million-dollar price tags. Sensor Tower’s latest analysis of emerging trends uses Store Intelligence data to reveal that VeVe Collectibles … Read more

European Consumer Spending in Mobile Apps Grew 21% in Q3 2021 to $4.6 Billion

October 27, 2021 by HazelRivera

European consumers spent an estimated $4.6 billion across the App Store and Google Play during Q3 2021, Sensor Tower Store Intelligence data shows. This represented an approximately 21 percent year-over-year increase in gross revenue from Q3 2020, based on user spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 percent of … Read more

Disney+ Mobile App Exceeds $1.5 Billion in Worldwide Consumer Spending

October 2, 2021 by HazelRivera

When Disney launched its subscription video on demand (SVOD) mobile app Disney+ in November 2019, it generated nearly $100 million in gross revenue during its first two months alone. The platform’s continued success has now propelled it past $1.5 billion in consumer spending on mobile, according to Sensor Tower Store Intelligence data. Disney+ Sees Blockbuster … Read more

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