How A Mobile App Serves As A Brand Marketing Channel

A branded app is a wonderful approach to facilitate brand promotions in a cogent manner. A mobile app as a brand marketing channel gets you higher conversion rates and keeps users engaged. Advertising was considered a prominent marketing channel to promote brands until the recent past. Rapid transformation in the digital landscape has made it … Read more

CTV – A New Channel for B2B Advertising

Listen NEW! Listen to article Sign in or sign up to access this feature! Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are resistant to change—can usually assume that their niche audience would be … Read more