How to Make Your Email Marketing Campaigns More Accessible

By Nahla Davies January 13, 2022 Learn the email accessibility best practices you can implement to ensure everyone can read your emails. Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors. It’s important to make your … Read more

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health-conscious visits to favorite hotspots. Finland’s coldest town launches a hot bid for the 2032 Summer Olympics The Arctic Circle is a … Read more

Discover the 15 Campaigns Honored in Adweek’s 2021 Out-of-Home Impact Awards

As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen. That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding…

4 Successful Small Business Owners on the Instagram Campaigns That Really Worked

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your … Read more

Pre-Holiday Campaigns: Checklist for eCommerce Businesses

The big holiday season is fast approaching.  Is your ecommerce store ready? There’s a lot to do to prepare your ecommerce business for the holiday season To help you out, here’s a quick Twitter marketing checklist for ecommerce businesses to use: # 1. Research Relevant Hashtags and Set Up Your Tracking Hashtags are key to … Read more

5 Tips for Successful B2B Marketing Campaigns

Listen NEW! Listen to article Sign in or sign up to access this feature! One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking … Read more

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. … Read more