Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most. … Read more
Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy. Imagine this- a prospective customer chances upon your Instagram handle and is impressed by your posts; they’re informative, conversational, and very engaging. Subsequently, they sign up for your … Read more
By Sean Tinney January 6, 2022 Generate more networking opportunities with a digital business card. Learn why you should have one and three simple steps to set it up. The COVID-19 pandemic has changed the way we do business. More than ever, people are working from home. Teams and clients meet remotely. It makes sense, … Read more
Apply strong brand safety controls to maintain user trust As people’s expectations around digital privacy continue to rise, it’s critical to build trust through engaging and brand-appropriate ads. While a meaningful ad experience can complement your app and increase trust, a bad experience can lead to an uninstall or, even worse, a loss of trust … Read more
Being a small business owner is certainly an adventurous and glorious ride, but it’s also a path fraught with difficulties. Hardly a day goes by when some sort of obstacle doesn’t need to be overcome. And, being a small business without the marketing and operational budget of a big company has its unique challenges. … Read more
Let’s face it, small businesses can’t get by without a website anymore. Even before the pandemic in 2019, 70-80% of people were researching companies online before visiting or buying from them. Just imagine how many customers you could be losing, if you don’t own a website in 2021. But we understand why so many small … Read more
Sure it’s annoying to stand in a queue at conventional pharmacies to purchase medicines. It is time-consuming, tedious and leads to dissatisfaction in consumers. This is a shot-in-the-arm for online pharmacies. An online medicine business is an apt solution considering the present situation with Omicron looming at the horizon. More than $370 Million is spent … Read more
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of … Read more
SEO is vital for any business, but how exactly can businesses use it to drive growth? Search traffic is historically the best web traffic you can hope for. Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has … Read more