Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms. Whether you follow traditional marketing techniques or opt … Read more

What Influencers Wish Brands Knew

Many brands strike deals with media giants like The New York Times and The Washington Post to create sponsored content. But others choose to work directly with influencers and bloggers based on affordability and/or distribution channels. Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s … Read more

Competitions and Compromises Abound – But Which Brands Are Winning?

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Let the games begin. McDonald’s rewards its besties on Twitter The No. 1 fast-food chain launched its new customer loyalty program – MyMcDonald’s Rewards – this week. … Read more