Gymshark co-founder Ben Francis took his fitness apparel company from his parent’s garage into a billion-dollar company in only 10 years. Gymshark pioneered influencer marketing and harnessed the power of social media. This global brand has been dubbed “the UK’s answer to Nike”, and it was all started by a pizza delivery boy. So … Read more
Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. … Read more
The mobile app space is still in a state of transformation amid the ongoing global pandemic. Categories such as Shopping, Finance, and Entertainment came out on top at the end of 2021, while others are still trying to bounce back. To shed additional light on these trends and more, Sensor Tower is excited to announce … Read more
European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with … Read more
A record-breaking eight mobile games including PUBG Mobile from Tencent, Honor of Kings from Tencent, and Genshin Impact from miHoYo have generated more than $1 billion globally from the App Store and Google Play so far in 2021, Sensor Tower Store Intelligence data shows. Billion-Dollar Battleground PUBG Mobile, localized as Game For Peace in China … Read more
After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This … Read more
PUBG Mobile from Tencent has surpassed $7 billion in worldwide lifetime player spending across the App Store and Google Play following a recording quarter in Q3 2021, Sensor Tower Store Intelligence data shows. So far this year, PUBG Mobile, combined with player spending from the Chinese localization of the title, Game for Peace, has accumulated … Read more
Player spending in mobile Strategy games in the United States rose by 23.5 percent to $4.2 billion during the past 12 months, Sensor Tower Store Intelligence estimates show. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence tools, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed … Read more
Embedded within the universe of the broader mobile app market are smaller galaxies revolving around popular social media platforms such as TikTok, whose star has recently reached a luminosity of more than 3 billion installs worldwide. Now, data from Sensor Tower’s intelligence platform reveals that the number of apps hoping to capitalize on TikTok’s popularity … Read more
European consumers spent an estimated $4.6 billion across the App Store and Google Play during Q3 2021, Sensor Tower Store Intelligence data shows. This represented an approximately 21 percent year-over-year increase in gross revenue from Q3 2020, based on user spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 percent of … Read more