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How Gymshark Founder Built a Billion Dollar Company (+ 3 Lessons)

Gymshark co-founder Ben Francis took his fitness apparel company from his parent’s garage into a billion-dollar company in only 10 years. Gymshark pioneered influencer marketing and harnessed the power of social media. This global brand has been dubbed “the UK’s answer to Nike”, and it was all started by a pizza delivery boy. So … Read more

TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77 Percent Y/Y

Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. … Read more

Worldwide App Downloads Totaled 36.1 Billion Last Quarter

The mobile app space is still in a state of transformation amid the ongoing global pandemic. Categories such as Shopping, Finance, and Entertainment came out on top at the end of 2021, while others are still trying to bounce back. To shed additional light on these trends and more, Sensor Tower is excited to announce … Read more

European Consumer Spending in Mobile Apps Grew 23% in 2021 to More Than $18 Billion

European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with … Read more

Record-Breaking Eight Mobile Games Surpass $1 Billion in Global Player Spending During 2021

A record-breaking eight mobile games including PUBG Mobile from Tencent, Honor of Kings from Tencent, and Genshin Impact from miHoYo have generated more than $1 billion globally from the App Store and Google Play so far in 2021, Sensor Tower Store Intelligence data shows. Billion-Dollar Battleground PUBG Mobile, localized as Game For Peace in China … Read more

Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Up Nearly 20% from 2020

After the boom in adoption and spending for both mobile games and non-game apps in 2020, market trends began normalizing in 2021 as worldwide consumer spending is projected to reach approximately $133 billion on in-app purchases, premium apps, and subscriptions across the App Store and Google Play, according to Sensor Tower Store Intelligence data. This … Read more

PUBG Mobile Surpasses $7 Billion in Lifetime Revenue, Generating an Average $8.1 Million Per Day in 2021

PUBG Mobile from Tencent has surpassed $7 billion in worldwide lifetime player spending across the App Store and Google Play following a recording quarter in Q3 2021, Sensor Tower Store Intelligence data shows. So far this year, PUBG Mobile, combined with player spending from the Chinese localization of the title, Game for Peace, has accumulated … Read more

U.S. Mobile Strategy Game Spending Increases by 24% Year-Over-Year to $4.2 Billion

Player spending in mobile Strategy games in the United States rose by 23.5 percent to $4.2 billion during the past 12 months, Sensor Tower Store Intelligence estimates show. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence tools, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed … Read more

TikTok Has Spawned Its Own Ecosystem of Nearly 1,000 Apps Totaling 1.3 Billion Downloads

Embedded within the universe of the broader mobile app market are smaller galaxies revolving around popular social media platforms such as TikTok, whose star has recently reached a luminosity of more than 3 billion installs​​ worldwide. Now, data from Sensor Tower’s intelligence platform reveals that the number of apps hoping to capitalize on TikTok’s popularity … Read more

European Consumer Spending in Mobile Apps Grew 21% in Q3 2021 to $4.6 Billion

European consumers spent an estimated $4.6 billion across the App Store and Google Play during Q3 2021, Sensor Tower Store Intelligence data shows. This represented an approximately 21 percent year-over-year increase in gross revenue from Q3 2020, based on user spending for in-app purchases, subscriptions, and premium apps. European spending accounted for 13.6 percent of … Read more