How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Speeds, feeds, and awesome AI. Many tech marketers emphasize those angles to talk about how great their products are, says Richard McGill Murphy, editor-in-chief and director, ServiceNow. But ServiceNow approaches it differently. The company’s editorial site Workflow launched in 2018 to engage C-level audiences with ideas rather than products. By focusing on emerging tech and … Read more

B2B Keyword Research Done Right With Practical Examples

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword research works best with precise targeting, low search volumes, and a healthy dose of creativity. In this article, you will learn how … Read more

How to create a B2B content marketing strategy

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts, and other types of content to attract, engage, and convert visitors to their websites. It’s the most cost-effective marketing strategy, and it may help a business accomplish long-term objectives, including brand awareness, lead creation, revenue, and expansion.  A digital marketing or … Read more

5 Tips for Successful B2B Marketing Campaigns

Listen NEW! Listen to article Sign in or sign up to access this feature! One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking … Read more

CTV – A New Channel for B2B Advertising

Listen NEW! Listen to article Sign in or sign up to access this feature! Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are resistant to change—can usually assume that their niche audience would be … Read more

7 Steps to Create a Victorious B2B Content Marketing Strategy

There are B2B companies that have much to offer but still can’t beat the competition. The reason? They don’t have a robust B2B content marketing strategy in place. Content marketing is straight-up the best way to engage with your prospects and turn them into potential customers. According to statistics, successful B2B marketing spends 40% of … Read more