How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Speeds, feeds, and awesome AI. Many tech marketers emphasize those angles to talk about how great their products are, says Richard McGill Murphy, editor-in-chief and director, ServiceNow. But ServiceNow approaches it differently. The company’s editorial site Workflow launched in 2018 to engage C-level audiences with ideas rather than products. By focusing on emerging tech and … Read more

Best, lightest, and most awesome Android launchers in late 2021

Ah, Android and its beauty! Without a shadow of doubt, it has the upper hand when it comes to flexibility and customizability — its biggest rival, iOS, doesn’t stand a chance in this one-horse race. Thanks to this fundamental aspect of Android, almost any manufacturer out there usually snaps a home-brewed user interface suite on … Read more

5 Awesome Marketing Campaign Examples and What Makes Them Special

Traditional marketing as we know it, is changing. If before, word-of-mouth used to be a powerful aid to any given marketing campaign, its potential is now seemingly limitless. And we can all thank the internet for this unlocked ocean of exciting, new advertising potential. As time progresses, marketers are getting more creative (i.e., comfortable) with … Read more

21+ Awesome Landing Page Examples You’d Want to Steal

Most businesses create multiple landing pages for their campaigns as they work better with conversion when compared to homepages. Reports suggest that brands only have around 7 seconds to make a lasting impression on their audience. Wow! This means that for your landing pages to convert, they must attract viewers quickly. If you’re looking for … Read more

10+ Examples of Awesome Integrated Marketing Campaigns

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. … Read more

20+ Awesome Follow-Up Email Examples For Agency Professionals

It is said that the first impression is the last. That holds true all the more when you’re pitching your product or service to potential leads. Every contact you have with them matters! Unfortunately, it takes more than a dozen “first impressions” before you get a response from them. That is why follow-up emails are … Read more