9 Ways this Customer Gets 40% Average Email Open Rates

By Kelsey Johnson March 3, 2022 Anne Nordhaus-Bike has a few email marketing tricks up her sleeve that she’d like to share with you. Anne Nordhaus-Bike is an expert at the small business marketing game — she and two colleagues started her first (paper!) newsletter in 1983. And she spent years in consulting, serving business … Read more

PUBG Mobile Surpasses $7 Billion in Lifetime Revenue, Generating an Average $8.1 Million Per Day in 2021

PUBG Mobile from Tencent has surpassed $7 billion in worldwide lifetime player spending across the App Store and Google Play following a recording quarter in Q3 2021, Sensor Tower Store Intelligence data shows. So far this year, PUBG Mobile, combined with player spending from the Chinese localization of the title, Game for Peace, has accumulated … Read more

Top E-Commerce Apps See Average MAU Up 35% from Pre-Pandemic Levels Ahead of Black Friday 2021

Mobile is the new leader of e-commerce, and as the holiday shopping season has commenced globally, mobile e-commerce (m-commerce) companies can expect to see a steady rise in app installs and usage resulting in sales. According to eMarketer, 67.3 percent of total e-commerce sales are expected to come from mobile this year, with global e-commerce … Read more

Average Monthly Active Users of the World’s Top 500 Apps Surpassed 90 Million in Q2

Some aspects of the global mobile app market have normalized since the onset of the COVID-19 pandemic in Q2 2020, such as first-time app installs, which grew 1.7 percent year-over-year in H1 2021, trailing the enormous 25.7 percent Y/Y growth seen in H1 2020. However, consumer spending growth has remained elevated—and so has consumer engagement … Read more

U.S. Consumers Used an Average of 46 Apps Each Month in the First Half of 2021

Although the average number of apps interacted with by smartphone users in the United States each month has returned nearly to pre-pandemic levels in the first half of 2021, the types of apps these consumers are regularly using have changed. Sensor Tower Usage Intelligence data reveals that the use of Business, Medical, and Finance category … Read more