Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that.
As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen. That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding…
Even with the post-9/11 recession and 2008’s economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America’s GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer … Read more
The media landscape has changed dramatically in the past year during the pandemic, which has permanently altered our consumption habits. And our iconic Hot List, which will be published in print and online on Oct. 25, will reflect those seismic shifts.