Google TV finally gets individual profiles after multiple false starts –

When Google TV first debuted with the new Chromecast, it made a glaring omission — profiles. There was no way to switch Google accounts on the platform so that different members in a household could enjoy a personalized experience, one of the most prominent features of the new UI. Google is finally correcting that mistake after announcing the profiles feature last October.

Folks at 9to5Google are reporting that you can finally create individual profiles on your Google TV device. That means your Chromecast with Google TV or any other smart TV or streaming box that comes with the UI.

The feature will let users sign into different Google accounts on the same Google TV device. Content recommendations will be tied to those individual accounts and will change when users switch profiles. You’ll also have access to a personal watchlist and Assistant on every different profile.

That said, switching profiles will not affect apps or logins on the device, except for Google apps. So if you use one Netflix account on a profile, the same account will be available on all profiles. However, your YouTube login would change and use the Google account of the selected profile.

Profiles on Google TV will start rolling out to all users starting today. If you don’t see the feature immediately, you’ll get it over the next few weeks.