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Google Marketing Live 2022: The Only Recap You Need

It seems like just yesteryear that Google Marketing Live announcements were fewer but bigger. Like responsive search ads in 2018 or max conversion value in 2019. Performance Max could pass as the big one for last year’s event, but it remains a pretty controversial campaign type.

But what does it all MEAN?!

The point being, Google’s list of updates seems to be getting longer each year and harder to identify what actually matters. That’s why we’ve created the no-nonsense recap to simplify things and help you figure out what adjustments or preparations you need to make.

The top Google Marketing Live 2022 updates

As I just mentioned, there were lots of small features, developments, betas, and tools tossed about in this year’s event, but the most important ones can be grouped into five core categories:

Table of contents

And for those of you big picture folks, you can see a full list of the updates (according to Google) at the bottom.

1. Performance Max updates

Performance Max campaigns, released last year, are Google’s latest pride and joy. We’ll let you decide if Performance Max is right for you, but as a reminder, this campaign type allows you to advertise across all of Google’s properties with a single campaign.

    google marketing live 2022 - performance max experiment tools

    google marketing live 2022 - performance max explanations

    google marketing live 2022 - performance max optimization score

    2. Insights page updates

    The Google Ads Insights page is also not a new feature, but Google will soon be adding more data to the page to help you make optimizations based on your campaign performance and broader search trends. There are three new types of insights:

    google marketing live - insights page budget pacing

    google marketing live 2022 - audience insights page

    The Insights page will also be available for Manager accounts.

    google marketing live 2022 - insights page manager account

    3. Google Shopping updates

    There were a lot of i words thrown around this year when it came to the Google Shopping experience—lots of repetition of “inspiration,” “ideas,” “immersive,” and “intuitive.” I’ll let you do with that what you may, but here are the core Shopping updates that matter to ecommerce businesses.

    google marketing live - checkout on merchant

    google marketing live recap - immersive shopping results

    google marketing live 2022 - 3d ar in search

    google marketing live 2022 - product improvements

    4. Reporting updates

    google marketing live 2022- lead funnel report

    google marketing live 2022 - simplified tagging

    google marketing live 2022 - ga4 home

    5. More Google Ads updates

    google marketing live 2022 - chat in search ads

    google marketing live recap - youtube shorts ads

     

    The full rundown of Google Marketing Live 2022

    We’ll leave off with a list of all the announcements Google listed out at Google Marketing Live, categorized by available now and coming soon.

    Available now

    Coming soon

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