Analytics has become a crucial part of improving our website’s overall performance. From understanding how many visitors come to your site, where that source of traffic is coming from, how many pages they have visited, and how long they spent on the website.
The data collected from these metrics enable us to make adjustments to our websites. Doing so can lead to more customers visiting the website and purchasing our products.
Of course, these types of metrics don’t provide you with the whole picture. Those metrics don’t offer any way for you to tell how the customer is behaving when visiting your website. Or what pages they are clicking from those behaviors.
Finding out which elements on the page are attracting the visitor’s attention and which of them are not can help you make some much-needed adjustments.
Dynamic heatmaps can offer you the best possible insight when it comes to a customer’s experience on your website. It pulls this off by visualizing how your visitors navigate through each page during their visit to your website. Having this information unlocks a treasure trove of data that allows you to make smarter decisions when optimizing your website. If you want to grow your website, you should consider getting your hands on dynamic heatmaps right away.
For this post, let’s go over everything you need to know about dynamic heatmaps.
What are dynamic heatmaps?
A dynamic heatmap is a tool that enables you to visualize the data collected from your website whenever someone visits. It gathers several types of behavioral data from the visitor from their navigation through the site and interaction with dynamic elements such as forms and popups.
Usually, dynamic heatmaps are used to understand which parts of a page are attracting the most attention from your visitors. It helps businesses improve their website to boost engagement and make the customer experience more enjoyable.
Usually, these dynamic heatmaps provide four core features: click areas, click maps, elemental lists, and scroll maps. Each of these features allows the user to see hotspots on the website pages. These hotspots are excellent sources of data that can help users figure out the behavior of their visitors.
How can dynamic heatmaps benefit you?
There are a few ways dynamic heatmaps can assist you in optimizing your website for better results. Here’s what you can expect from using dynamic heatmaps.
Understanding customer needs
As we’ve mentioned before, understanding how your visitors navigate your website can be valuable for your business. By using dynamic heatmaps, you can acquire the best possible feedback from your stream of visitors. If most of your visitors are not scrolling past the start point of your page, using a feature you’ve integrated into your website, or taking steps to convert, a dynamic heatmap can help you find that out.
Have you ever wondered why your top-selling item is performing better than the rest of your products? Sure, it’s a well-designed product, but what is making it stand out compared to the rest of the items you’ve put up on your website? Maybe it’s selling well because it’s a product they want, or it could be due to the placement within the store? Dynamic heatmaps can help you figure out what exactly is causing your visitors to click on that product, but not the others.
If you have a review page, you can learn whether or not your visitors are scrolling through those reviews to see if the product is something they should buy. Perhaps your review page isn’t getting enough people scrolling through it because of the way you have positioned it? Maybe moving it towards a more visible part of the page will increase the chances of people taking the time to read the reviews of your product.
Using dynamic heatmaps to gain insight will allow you to get a much clearer picture of the shopping experience your customers are undergoing when visiting your website. That data can then be used to make improvements in areas that desperately need it.
Improves you website
Making adjustments to your website can help boost the traffic you receive overtime, but that’s if you manage to implement things that work for your store. However, randomly integrated stuff into your website isn’t the best way to go about this. One of the reasons why most companies these days rely on metrics and analytics is to ensure that the decision they make for their business is the right one. So, instead of taking a shot in the dark, use dynamic heatmaps to help you make informed decisions.
Dynamic heatmaps will enable you to test out any of your ideas and validate the decision you make before launching them to the public. Aside from analyzing the current state of your site with dynamic heatmaps, you can also leverage them to monitor performances behind A/B tests.
Share it with your employees
Sharing your dynamic heatmaps can help your team prepare for any upcoming goals your business wants to achieve. Running an eCommerce business requires you to observe the seasons changes, especially to take advantage of holiday seasons that can help boost your sales. Sharing the data acquired from your dynamic heatmaps with the rest of your team can provide clarity in what they need to do better to ensure the next campaign is structured better.
Just like how you’d make changes to your website, the data they gain from dynamic heatmaps will allow them to construct better strategies in the long run. Plus, your team can point out any other issues that you may not have noticed when observing the dynamic heatmap yourself.
Looking through a dynamic heatmap can be one of the most fruitful experiences. Knowing that you can improve your business website over time by making the correct adjustments makes a massive difference. Everyone in the organization can align their strategies to ensure they can each make informed decisions when it comes to their campaign efforts.
Here at Crazy Egg, our tool has managed to help plenty of organizations improve their businesses through the use of our dynamic heatmap. To get full use of a dynamic heatmap, here are some ideas you can implement to succeed in your endeavors.
Comparing the traffic of your demographic
Chances are, your website is potentially receiving traffic from several different sources due to your marketing efforts. Of course, some of these sources may be performing far better than some of the others. You may also have a set of customers with a greater than average cart value or some who continued to revisit your store but never finalized any of their purchases.
Regardless of how you decide to segment your demographic, a dynamic heat map can reveal how all of these groups behave when they visit your website. How many of these customers are spending enough time navigating through your content and reading through the reviews before making a purchase? What type of products are your repeat customers purchasing the most from your line of products? Are any of your high-value targets landing on the right pages and converting into loyal customers?
Taking the time to segment the data acquired from your dynamic heatmap will vastly improve the experience for your demographics. You can implement strategies that enhance the underperforming ones. Even making some minor changes to your website can have a massive impact on your various customers.
Assessing your website pages
At times, you may notice some strange patterns on your dynamic heatmap whenever people visit your site. If you begin to see these spots more frequently, it would be prudent to check them out and discover what is causing these strange behaviors. Perhaps the visitor is confused by how to cart one of the items? Or maybe they are having a hard time navigating through your website to find what they are searching for.
Although heatmaps aren’t always capable of providing you insight that can improve your overall store experience. Nonetheless, spending enough time on all page types will equip you with the best possible way to optimize your store in the best possible manner.
Comprehending the relationship between your visitor and the content offered on your website can assist you in highlighting any potential gaps that you could have missed out on previously. It can include web-designed issues or technical issues that could be blocking the possible chances of making a sale.
Analyze the most clicked on elements
One of the best ways to tell how well your engagement is doing is by checking out which elements on your website are being clicked on the most by your visitors. Ideally, the parts that should be clicked on the most are your call-to-actions and conversation buttons. That’s followed by the navigation and any other links that ensure your visitors remain longer on your eCommerce site.
If you have integrated any other elements into your site that could be preventing your visitors from converting, you may need to make some changes. Unless it’s a highly essential element required for your website, remove it entirely. If not, consider changing its placement on the page to ensure it doesn’t further cause an issue with your customers.
In the case of navigation bars, this is an excellent opportunity to assess the various elements of this section of your website. If there is a lack of clicks on critical navigation buttons, you may need to make corrections to the navigation bar to see what can potentially increase the clicks on these items.
Desktop and mobile experience
These days, if an eCommerce want’s to ensure their success among a heavily competing market, they need to optimize their website for both desktop and mobile devices. The number of people using mobile devices has increased tremendously, and most of them tend to visit stores using their mobile devices while on the go. Hence, you need to ensure that you are taking the mobile optimization of your website seriously.
Dynamic heatmaps can help you compare the experiences your visitors are having whenever they visit your eCommerce store with a mobile device or desktop. The information you get here can help you figure out what areas they are struggling with or the different behaviors between the two. Mobile users are more likely to become more frustrated when it comes to navigating a website that hasn’t optimized its website well enough. With the varying screen sizes available in today’s, it’s necessary to keep this in mind when optimizing your website for a better mobile experience.
Discovering the best fold
The fold usually concerns the cutoff line for the visible page material whenever a visitor lands on one of your pages. On a dynamic heatmap, that fold shows where the bulk of your visitors are scrolling through on any page. When you are taking the time to assess your fold, you need to look closely at the ket items that fall above and below the line. Is the message you are trying to present to your audience being seen by the average visitor? How about your CTA? Is your current layout enough to convince your visitors to scroll further down the page?
Depending on the type of website you are operating, providing your audience with additional content could help increase the scrolling rate of your customers. An eCommerce website can provide various content such as product demos or high-quality product images that contain descriptions. Use cases are also a potential item that can be used to ease any issues your visitor may have when scrolling through your page.
Dynamic heatmaps can become a huge game-changer for those who are willing to take the time to integrate them as part of their website. The data acquired from these dynamic heatmaps can ensure all of your future decisions are made in the best possible manner. Not only will you be grateful for the changes you made to your website, but so will your customers when they notice how easier it is to navigate through the store.
FInding the products they want much quicker than before will ensure they continue to return and spread the word of your brand. If you want the best possible heat mapping tool around, check out ours today!