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Meet Your New (AI-Powered) Marketing Team

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. The Unbounce Conversion Intelligence™ Platform expands the company’s offerings beyond landing pages to meet … Read more

6 Ways to Generate New Halloween Content Ideas Every Year

This kind of insight is especially useful to know for those of you that are looking to create evergreen Halloween content. When it comes to search, it’s been proven that content published in-advance of peak demand has a much greater chance of ranking. After all, authority has been built, a few links earnt and maybe … Read more

Migrating your Audiences from Mailchimp to Campaign Monitor

A quick, easy guide for migrating your audiences from Mailchimp to Campaign Monitor. Moving stinks. Whether you’re moving across town or across the country, the process is never pleasant. And typically, the same goes for moving software tools. Even when you’re switching to a tool you’re excited about, the moving process can be a pain. … Read more

Everything you need to know about dynamic heatmaps |

Analytics has become a crucial part of improving our website’s overall performance. From understanding how many visitors come to your site, where that source of traffic is coming from, how many pages they have visited, and how long they spent on the website.  The data collected from these metrics enable us to make adjustments to … Read more

How to Add Products to Your Google My Business Listing, Illustrated

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and … Read more

Businesses on Instagram Can Boost Posts Driving Users to Message Them on WhatsApp

Corporate synergy alert: Businesses on Instagram can now run boosted posts that drive potential customers to message them on WhatsApp, so long as their WhatsApp Business and Instagram accounts are connected. Businesses wishing to take advantage of this option should follow these steps: Under profile settings, add their WhatsApp business number to “contact options” on…