How to Make a Better Case for Content Marketing in 2021

It feels like we’ve been here before. [Quickly checks archive.] Ahhh, yes. We have.  We’ve built the business case for content marketing here.  And here. And here. But here’s an interesting anecdotal tidbit for you. The overriding purpose behind establishing a content marketing strategy has changed as we round the bend of the third quarter … Read more

The 5 Biggest Changes in SEO That Are Hurting Your Results

Google makes over 4,500 changes to their algorithm every year. So it’s fair to say that SEO changes fast.  Sure, many of the fundamentals of SEO (like optimizing your site’s on-page SEO and building backlinks) haven’t changed that much over the last few years.  But there are a handful of significant changes to SEO that … Read more

5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on … Read more

Celebrating International Women’s Day with UserTesting’s female board members

It’s hardly a matter of surprise that women—especially women of color—are underrepresented in tech. However, at UserTesting, there’s an emphasis on closing the gap for hiring, promoting, and retaining top female talent. After all, there’s no shortage of qualified women for these roles that are frequently awarded to men. To underscore the importance of International … Read more

The Best Email Marketing Templates for Agencies

Offering email marketing services is a great way to boost your revenue for your agency.  However, the longer you spend on creating each email for your clients, the narrower your profit margin. Using templates is the key to streamlining your email marketing services so you can create client emails faster and earn more from email … Read more

Best Email Marketing Courses Compared By Crazy Egg

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. An email marketing course can help you integrate the knowledge you learn into your business to promote growth and stability while helping to build a relationship with your customers. After looking at dozens of … Read more