It’s no secret that the internet is full of blog content. People have written, edited, and published over 525 million blog posts already this year, and we are barely a quarter of the way through. Given that quantity, it’s no surprise that not all blog posts are created equal. Some posts convey high-quality information, cite … Read more
It seems like just yesteryear that Google Marketing Live announcements were fewer but bigger. Like responsive search ads in 2018 or max conversion value in 2019. Performance Max could pass as the big one for last year’s event, but it remains a pretty controversial campaign type. But what does it all MEAN?! The point being, … Read more
WordPress 6.0, named ‘Arturo,’ is launched and ready to go. This update introduces nearly 1,000 updates and enhancements that make WordPress more intuitive to use for both developers and end users. Several notable updates, which you can read more about in the following sections, include: Faster website performance Page creation patterns Block locking Stack & … Read more
Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns. One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and … Read more
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will … Read more
.Org vs .com vs .net – what’s the difference? And which one is best? If you’re building a new website, then choosing your domain name is one of the first things you’ll have to do. When you choose your domain name, you’ll need to consider whether it’s going to be a .com, a … Read more
My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end … Read more
Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat. Squarespace … Read more
Discounts have been part of the selling process since the times our ancestors traded sharp sticks for pretty seashells. Care for a bigger stick order? Perfect, have a free amber piece for the wife. And now we’re stuck with discounts for good. To this day, there are a few proven ways to approach discount pricing … Read more