20+ Awesome Follow-Up Email Examples For Agency Professionals

It is said that the first impression is the last.

That holds true all the more when you’re pitching your product or service to potential leads.

Every contact you have with them matters!

Unfortunately, it takes more than a dozen “first impressions” before you get a response from them. That is why follow-up emails are an integral part of any email marketing campaign!

But still, follow-up emails are often overlooked by marketers. It may be because they’re pretty tricky to write. Or, simply because there aren’t many exemplary email examples to take inspiration from.

Why are Follow-Up Emails important?

Don’t you want to convert your leads to customers?

Sending only one email will not get you anywhere. To have some kind of relationship with your email list, you need to build trust with them, which will not happen with a single email. It will happen over time, through multiple touchpoints.

Emails are a great way to nurture your prospects and move them down the funnel, but the messages you send are usually overlooked, and that is where follow-up emails come in. A follow-up email allows you to reach your prospects, even if they missed your original message.

Before you follow up, here are a few things you should keep in mind:

When should you follow up?

When it comes to email marketing, timing is everything! While your prospects may be on your mind all the time, it is not mutual!

That is why you need to make sure that you reach your prospects at the right time and remind your potential clients about you at regular intervals with a well-planned strategy.

First things first, you should make the first follow-up shortly after the initial contact, i.e., after a day or two is ideal. Remind the prospect of who you are and what you discussed and propose or request the next step.

Here are a few instances of when you can send a follow-up email:

1. Right after pitching

Send a follow-up email a day after you had the first contact with your prospects. Remind them about your discussion, thank them for their time and use it as an opportunity to highlight how you can help them with their problems. Don’t forget to include a CTA for the next steps.

2. Talk to the stakeholders

Chances are, the prospects you might be communicating with are not the final decision makers. So, follow-up after five to six days and give them time to review with their team. Here, you can ask if you could directly contact the decision maker or help answer any queries.

3. No response

When your emails are unanswered, you will need to send a follow-up email. In this email, you can provide additional resources like a freebie or an article that may be of interest to them. You can also ask whether they’re interested or how you can move forward.

4. Last email

Lastly, if you’re not getting any kind of response or engagement from all your follow-up emails, it’s time to cut the ties. Send the last email, mention that you won’t be disturbing them again and try one last time to get a better chance to talk to them.

Remember, these are just a few examples of when you can send a follow-up email. You will need to experiment and analyze what works with your audience.

So, now you know when to follow up. The next step is to improve your follow up.

How do you do that?

Here, we have compiled a list of a few such email templates to make your life easy.

Take a look!

20+ Follow-up Email examples to choose from

Follow-Up Email #1 (Sales)

Subject: Thank you from [[company]]

Body:

Hi {{first_name}},

After reviewing some unresolved business today, I’ll be taking {{company}} out of my current follow-ups right now.

We had initially agreed on the value that our service will bring to strengthen your online engagement, I’ve reached out to you multiple times, following our initial conversations.

I have not received a reply until today. So, I assume that we may have fallen off your radar or maybe your interest has decreased to the extent that my follow-up is no longer needed.

I hope you achieve the best with your ongoing marketing efforts. When you are ready to invest resources to generate leads from your site, I would be happy to talk to you.

Best,

[[signature]]

Follow-Up Email #2 (Sales)

Subject: Meeting Recap and Our Next Steps

Body:

Hey {{first_name}},

The meeting today was great, thanks for that! Here’s a quick recap of the topics we talked about, the focus of the coming weeks, and the steps we should take to reach our end goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

Action points:

Next meeting: {day, date}

[[signature]]

Follow-Up Email #3 (Sales)

Subject: I’ve been thinking of {{company}}

Body:

Hey there {{first_name}},

I have been thinking a little more about {{company}} [[your medium]] over the last two days and I would love to connect with you when you get a chance.

That said, would you be available to talk for a couple of minutes this week about your [[your service medium]] efforts?

Looking forward to hearing from you!

Best,

[[Your Name]]

Follow-Up Email #4 (Sales)

Subject: Hit your revenue goals with [[your product]] [[team discount inside]]

Body:

Hi there {{first_name}},

I came across your website and I think that our [[product/service]] might be interesting for your peers as well. It can improve [[write something that needs improvement and can be solved by your product]] and help your company reach the revenue goals.

And you know what? We would be happy to offer a x% discount just for your team! If you’re intrigued by the idea we’re suggesting, let us discuss it in detail.

Sincerely,

[[your signature]]

Follow-Up Email #5 (Sales)

Subject: Hi {{first_name}} / closing the loop

Body:

Hi {{first_name}},

Following up again. I’m bummed that we have not been able to talk but giving it one last shot.

Would you be available to get on a quick call with me for 15-20 minutes on [[date and time]]?

I promise that I have pretty good suggestions that could surely [improve ROI].

Additionally, here are two resources that might bring value to your company:

[[Links]]

Here’s hoping to hear from you!

Thanks,

[[your name]]

Follow-Up Email #6 (Sales)

Subject: Experienced customer story writer available

Body:

Hey {{first_name}},

I’m following up with you on the email below.

Do you have some time next week for a quick 15 min chat on how [[your offer]] can boost [[your reader’s business goal]]?

Thanks,

[[your name]]

Follow-Up Email #7 (Sales)

Subject: Ideas about [[lead’s goal or problem]]

Body:

Hi {{first_name}},

I hope everything is fine. I know you have yet to reply to me, but I’d like to provide some assistance. I am attaching here a few materials that might help you with [[mention a problem that the company is facing at the moment]]. Here are the links:

[[links or attachment]]

Additionally, I was wondering if we could schedule a brief conversation this week so that I could learn a little more about you, your responsibilities at {{company}}, and some of the projects you might have on your radar.

Can you let me know when you are available next week?

Looking forward to hearing from you.

Best,

[[your name]]

Follow-Up Email #8 (Sales)

Subject: {{company}} + [[Your Company]]

Body:

Hey {{first_name}},

We had some huge wins in the past few weeks. We partnered with the teams at [[AGENCY 1]], [[AGENCY 2]] and [[AGENCY 3]].

I wanted to run it by you as well, and see if it might fit your requirements.

Would you be interested to get some more info?

Hope to partner with you.

Best,

[[your name]]

Follow-Up Email #9 (Sales)

Subject: Shall our conversation keep going [[quizz inside]]

Body:

Hi {{first_name}},

A quick question for you: would you be interested in receiving our emails? You might be very busy to type a lengthy response, so, to make it easier for you, here are a few options; you can just send one number.

1 — I am unavailable now; follow up again sometime.

2 — I am not interested in receiving your emails.

3 — Can I know more about the offer?

I appreciate you sparing your time!

Sincerely

[[your signature]]

Follow-Up Email #10 (Sales)

Subject: Closing your file

Body:

Hi {{first_name}},

This email is regarding our conversation on email and a voicemail I sent. Currently, we’re closing files for the month.

Usually, when I don’t hear back from someone, it might be because they are either busy as hell or aren’t interested. If you aren’t interested, do you mind if I close your file?

Or, If you are still interested, let me know how we can take this conversation ahead.

Thank you for your help.

Regards,

[[your name]]

Follow-Up Email #11 (Sales)

Subject: Get more [[clients, users, revenue, growth]]

Body:

Hey there {{first_name},

I know it’s Monday (Ugh) but I hope your week is off to an amazing start.

I’m following up with you regarding our conversation.

Can you tell me when we could hop on a 15 min call next week on how I can help you save [[X hours]] per project with [[your offer]] to get {{company}} more [[clients, users, revenue, growth]]?

Looking forward to hearing from you!

Best,

[[your name]]

Follow-Up Email #12 (Sales)

Subject: Your thoughts?

Body:

Hey {{first_name}},

Hope your weekend was as good as mine.

Following up on my suggestions, did you happen to share them with your team?

What do they think of it? Let me know if they have any questions, I’d be happy to help.

Thank you for your time!

Best,

[[Your Name]]

Follow-Up Email #13 (Sales)

Subject: Appropriate person

Body:

Hi {{first_name}},

I didn’t hear back from you so, I’m writing to follow up on my previous email. If it’s alright with you, let me know how your calendar looks, would love to get in touch with you.

If you’re not the right person to talk to about this, could you please tell me who should I reach out to?

Thank you for your help!

Regards,

[[your name]]

Follow-Up Email #14 (Sales)

Subject: Better fit

Body:

Hey there {{first_name}},

Following up on my request.

I can understand that you might be super busy. Is there someone else in your team that might be a better fit for me to reach out to for talking about [[your service medium]]?

Thank you for the help!

Regards,

[[Your Name]]

Follow-Up Email #15 (Content)

Subject: Content cooperation

Body:

Hi {{first_name}},

Following up on my suggestion. Did you get a chance to see how we can cooperate in the content?

I’d be happy to discuss the details <here>. Alternatively, you can book a call with me.

Cheers,

[[your name]]

P.S. If you’re not the correct person for this matter, let me know who I can reach out to instead.

Follow-Up Email #16 (Content)

Subject: Blog post update?

Body:

Hey {{first_name}},

I know you hate pushy marketers, so do I. But, I’d love to contribute to help you update your blog post [[referring_page_url]] with fresh and up-to-date information.

Ping me if you would like to update the outdated link and I’m sure we can work something out.

Also, don’t worry about constant follow-ups from me, we don’t do that here.

Feel free to reach out to me if you have any concerns or queries.

Have a beautiful day and stay safe.

Best,

[[your name]]

Follow-Up Email #17 (Content)

Subject: Any update on the blog post?

Body:

Hi {{first_name}},

Following up on my request.

Did you get a chance to check the guide I sent you?

I think it’ll be a great addition in your blog post: [[referring_page_url]]

Please let me know if you are not interested or if there is another person you would like me to follow up with.

Regards,

{{your name}}

Follow-Up Email #18 (Recruitment)

Subject: Interested in a New role?

Body:

Hi {{first_name}},

I did not hear back from you but I thought I’d send you an email one last time.

An amazing company is looking for a brilliant tech role and I think you might be a perfect fit!

I would love to have a chat with you about it.

Just hit reply if you are interested to know more about the job responsibilities. I am certain that it would be a great stepping stone in your career.

Thanks,

[[Signature]]

Follow-Up Email #19 (Recruitment)

Subject: One last time, {{first_name}}

Body:

Hi there {{first_name}},

In case you missed my previous two emails, following up for one last time.

Our placements have brought in more than $100 million in revenue for multiple B2B software companies.Would you be interested in hearing more about how we can help {{company}} do the same?

We can set up a quick discussion if you are interested.

Hope to hear from you this time.

Kind regards,

[[signature]]

Follow-Up Email #20 (Recruitment)

Subject: Senior engineering position

Body:

Hi {{first_name}},

I’m following up on the email I sent to you last week. I know you might be super busy with your current job.

I would still love to have a chat with you regarding our open senior engineering positions. Can you tell me when are you free for a quick 15-20 min chat this week?

Hoping to hear from you.

Kind regards,

[[signature]]

Follow-Up Email #21 (Marketing)

Subject: Highest converting content upgrades

Body:

Hi {{first_name}},

Just a friendly follow-up. Are you interested in an article about [[topic]]?

I’m sure your email is bombarded daily with such requests, so no hard feelings if you’re too busy to respond. It just got me thinking…

If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.

I don’t want anything from you. Just want to impress you haha.

Cheers,

{{your name}}

Follow-Up Email #22 (Marketing)

Subject: {{first_name}}, trying to connect with you

Body:

Hello {{first_name}},

Unfortunately, I couldn’t get in touch with you and I’m sorry if I called you at the wrong time earlier today. I was calling to discuss [[insert the brief description of the offer]].

However, your voicemail asked me to try reaching you again [[enter the date and the time]].

Until then, you can contact me here or at [[insert a cell number]] anytime between [[insert your available time]].

Thank you and sorry once again for calling you at the wrong time.

Sincerely,

[[your signature]]

Follow-up email mistakes you should avoid

When you’re strategizing for a follow-up sequence, you’re already ahead in the game. However, there are a few mistakes that you should avoid while sending follow-up emails. Here are some mistakes you can prevent:

1. Sending emails on the weekend

What’s worse than working on a weekend? Receiving sales emails, right? Weekends or Monday mornings are when people delete unwanted emails, so you should avoid sending emails between Friday evening till Monday morning.

2. Not following up quickly

Many marketers mistake either waiting too long before sending a follow-up email or sending it immediately. That is why you need to plan and strategize your follow-up sequence down to the minute details.

3. Not tracking progress

One of the amateur mistakes you might make is not tracking how your emails perform and not optimizing to improve those metrics. You can use an analytics tool to measure the metrics of your emails.

4. Sending long emails

Notice how each email is short and simple? That’s how it should be, not long emails. If the prospects see the long text as they open the email, they will likely never open your emails again. So, keep your email short, simple, and easy to scan through.

Conclusion

You would want to convert every potential lead you generate, and that too quickly. But unfortunately, it is not as easy as we want it to be.

Each lead goes through similar yet different customer journeys and needs to be constantly (not too constant) followed up to make them use your product or service. And this is where a timely sales follow-up email copy could make the difference between ‘almost’ signing a prospect and getting to call them your customers.

Of course, these email templates are only a starting point. You’ll need to experiment, analyze and adapt these templates to suit your clients and market.

Apart from following up on emails, it is equally important to engage with your customers and users on social media platforms. You can use a tool like SocialPilot to engage with your prospects and track your social media metrics.

Frequently Asked Questions

🌟 When should I follow up after the first email?+

🌟 What is the right time to send follow-up emails?+

🌟 When should I stop sending follow-up emails?+

🌟 How often should I send emails?+

🌟 What should I do if I don’t receive a response?+

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