10 Essential Productivity Tools for Digital Marketers in 2022

The digital marketing industry is constantly evolving. New technology is released daily, each promising to be more powerful, effective, and efficient. As a digital marketer, you must stay updated with everything happening in the digital world.

From browser extensions to social media applications, hundreds of tools are available to get the job done effectively and efficiently. These tools will help you optimize your online presence. 

Digital marketers need to be productive and keep up with the major changes. Since many options are available, it can be very challenging to choose the best productivity tool for you.

To help you, here is the list of tools that will help you speed up your workflow and work effectively.

1. Ahrefs for SEO 

Since SEO is one of the most important aspects of digital marketing, having an effective tool is very important. Ahrefs is one of the powerful SEO tools available online. Whether you are a beginner or an SEO expert, Ahrefs is something you will love.

Ahrefs claims to have data of over 14 trillion backlinks, and they can track around 19.8 billion keywords. Various digital marketers highly recommend it.

The tool also allows you to find backlinks with the help of the Free Backlink Checker by Ahrefs.

Ahrefs also offers other free SEO tools that help you check broken links, website authority, keyword rank, SERP, keyword difficulty, and more. All you need to do is look for “Free Keyword Tools by Ahrefs,” and you will find these tools.

Apart from the free tools, Ahrefs offers a full suite of advanced paid SEO tools.  

Features 

  • Website Dashboard, Site Audit, and Backlink Checker.
  • Keyword Explorer, Site Explorer, and Content Explorer
  • Rank Tracker, SERP Checker, Link Intersect, and Domain Comparison
  • WordPress Plugin and many more

Pricing 

Ahrefs offers four pricing plans. They are as follows if paid annually:  

  • Lite at $83/month 
  • Standard at $166/month
  • Advanced at $333/month 
  • Enterprise at $833/month

2. Wishpond for CRM & Marketing Automation

Wishpond

Wishpond is an all-in-one marketing platform that comes with lead generation, marketing automation, and sales conversion capabilities. It is used to automate manual tasks and increase productivity. You can build landing pages with the help of a simple drag-and-drop editor and choose from 100+ templates. You can also publish that landing page on your website and social media.

Be it a referral or a coupon program; you can run promotions for your website with the help of the Social Promotion feature. You can send personalized emails, forward leads to your sales team, automate regular actions with the help of the Wishpond toolbox, and integrate various tools. This is your one-stop shop for marketing-related activities.

Features 

  • Drag and Drop Landing Page Builder, and Weekly Reports
  • Website Popups & Online Forms
  • Contests & Promos
  • Marketing Automation
  • Email Marketing
  • Leads Database
  • Shopify Marketing

Pricing 

Wishpond gives a free trial for 14 days, and then it charges $49/month for the “Starting “package, $99/month for the “Everything You Need” plan, and $199/month for the “Rapid Growth” plan. All these plans are billed annually.

3. Visme

visme

Visme is an online tool that allows you to create, edit, share, and store graphics. You can create infographics, charts, logos, storyboards, graphics, etc. for social media, letterheads, webpages, etc. Apart from using the already existing templates, you can also create your designs from scratch.

Visme also allows you to save your brand’s color palettes, videos, images, and other brand assets. This tool also allows you to access the hundreds of templates and stock images available, making it easy for non-designers to create graphics.

This tool is available on the web and desktop applications compatible with macOS and Windows.

Features

  • Presentation tools
  • Auto Save 
  • Template library and Template Creator
  • Create charts
  • Share files
  • Cloud storage
  • Real-time content update

Pricing

Visme offers a free plan that allows you to create three projects, offers 100MB of space, download projects in JPG, and limited access to charts and infographics widgets.

However, if you are looking for advanced features, you can opt for the Personal plan at $12.25/month and the Business plan at $24.75/month.

4. Wishup.co for hiring remote workers

wishup

Wishup is a Virtual Assistant service that justifies the phrase “Modern problems require modern solutions.” The main aim of this service is to help business owners complete their tasks swiftly.

It is a platform that allows you to hire talents and remote employees for startups and enterprises. You can hire a digital marketer, virtual assistant, or project manager in just one click.

In 2019, Wishup expanded its Virtual Assistant services to the US market. In 2020, it then launched the social media VAs and the Wishup application to offer remote working services to their clients.

In 2021, it launched accounting, bookkeeping, content writing services, and more. Interesting, isn’t it?

Features

  • 500+ Virtual Assistants
  • 100+ Social Media Assistants
  • 100+ Accountants and Bookkeepers
  • 50+ Software Testers
  • Risk-free trial period
  • Manages all legal, finance, payments, and contacts

Pricing

There is no specific pricing plan available. You will be charged based on the professional you choose to complete your task.

5. Mailfence

Mailfence is a complete productivity tool that allows you to send emails securely. It offers a private calendar, a team management tool, and cloud storage to save documents. The tool offers top-notch privacy and security.

This application allows you to send emails to all major email providers. The best thing about Mailfence is that it allows you to send emails confidentially.

The network is so secure that even the government or Mailfence staff cannot read them. This email suite is based on a private cloud in Belgium and does not rely on third-party applications.

You can also safely communicate and share documents, calendars, contacts, and mailboxes with other members.

With Mailfence, you can collaborate with your team in real-time on the same document and exchange ideas in chat. It allows you to search all your documents securely.

Features

  • Send and receive emails securely
  • Private calendar
  • Team management tools
  • End-to-end encryption
  • Digital signature
  • Allows you to send emails using SSL/TLS channel
  • Manage your contacts, documents, and calendars
  • Scheduling tools

Pricing

The Mailfence application offers a free plan. However, if you are looking for advanced features, you can opt for the Entry plan (2,50 €/month), Pro Plan (7,50 €/month), and Ultra (25,0o €/month).

6. Mailchimp

mailchimp

Mailchimp is one of the best productivity tools for email marketers. It allows you to track your email marketing performance and build your buyer’s performance.

When Mailchimp was launched, it was just an email marketing platform, but it has become much more.

Today this tool offers automated marketing features, creating landing pages, and webinars that hundreds and thousands of people can view.

Apart from this, Mailchimp also offers various email templates, scheduling tools, and more. Moreover, you do not have to create, delete, and recreate email lists whenever you want to send an email.

Mailchimp also provides a robust lead management platform that makes it easy to monitor the response of your subscribers. It allows you to save your leads, interaction history, and all the information required.

Features

  • Automate the email marketing process
  • Create landing pages
  • Easy to use email templates
  • Schedule emails
  • Lead management tools
  • Drag and drop editor

Pricing

The pricing depends on the contacts you have. If you have 10,000 contacts, you cannot use the free plan. The other plans are the essentials plan ($72.18/month), the Standard plan ($94.58/month), and the Premium plan ($286.22/month).

7. Slack for Communication

Slack

Slack is one of the best tools that makes communication in workplaces easy. Whether you are working as a full-time professional or a freelancer, you must have Slack installed on your device.

Slack is used for every communication in the office. Whether you want to schedule a meeting or send an attachment, Slack is there for you!

Slack is also WhatsApp for every professional. You can create channels for communicating with your team or send and receive messages.

Moreover, you can also share files from anywhere and integrate it with over 2200 applications. Slack also has its own API that helps to automate the task easily.

Features 

  • Instant Messaging
  • Channels, Huddles & Clips
  • Workflow Builder
  • Advanced Search & File Sharing
  • Integrations with 2200+ apps

Pricing 

Slack offers a Free plan for small teams. The Standard plan is available for $6.67/month per user. The plus plan is available for $12.50/month per user. Slack also offers an Enterprise plan at customized pricing (all plan rates are valid if paid annually).

8. Scribe for Process Documentation

scribe 

Scribe is blazing a trail in how employees collaborate. It’s never been so easy getting your marketing team up to speed. No matter what systems you’re using – whether it’s Mailchimp, Webflow, or Sprout – it’s likely your team has its own processes. Scribe will automatically turn any digital workflow into a step-by-step guide. Cut your time in half as you build SOPs, adopt new technologies and train team members. 

All you have to do is hit “record” and conduct business as usual. Scribe will capture your clicks and keystrokes to create your guide instantly. This editable doc can be shared via link or email or immediately embedded into any CMS. 

Features

  • Automatically generated step-by-step guides
  • Customizable text, steps, and images (plus GIFs!) 
  • One-click sharing
  • Easy embed in any knowledge base
  • Auto-redaction for sensitive information
  • Enterprise-grade security and controls
  • Browser extension and desktop app

Pricing

Scribe has a free Basic plan and goes up to $29/month per user and a customizable fee for Enterprise plans.

9. CoSchedule

CoSchedule

Another tool for digital marketers is CoSchedule. This tool helps to create your content marketing calendar with a detailed plan and to-do list.

It allows you to assign tasks to different task members easily and track the project’s workflow from a single dashboard.

This tool makes planning content and scheduling it on social media very easy. Moreover, CoSchedule also comes as a WordPress plugin.

If you are looking for a tool that makes assigning and managing content marketing tasks easy, then CoSchedule is all you need.

Features

  • Scheduling posts for social media
  • Assigning tasks
  • Track workflow
  • Create a content marketing calendar
  • A clean and simple dashboard

Pricing

CoSchedule offers a free plan. However, if you are looking for advanced features, you can opt for the Pro plan at $29/month. Apart from this, the tool also offers a Marketing Suite. The pricing for this plan is customized based on your needs.

10. Grammarly

Grammarly

Grammarly is a blessing! The invention of this tool is for all writers and marketers. All you need to do is, paste the content, wait for the AI to scan, and make the changes.

Apart from grammar checks, this tool is used for plagiarism. This tool checks every minute detail in grammar, be it punctuation, spelling, tone, or sentence structure.

The suggestions provided by this tool are highly-reliable. We advise everyone to check their content with Grammarly before sending it across.

Grammarly also offers an API that is used to check content in real-time. You can use this tool to check grammar in real-time in Mail, Slack, Docs, Social Media, and almost everywhere.

Features 

  • Spelling Checker
  • Grammar Checker
  • Plagiarism Checker
  • Tone Adjustments
  • Grammarly API 

Pricing 

Grammarly offers a free tool but does not offer access to all the tools. It charges $12 per month for the premium plan and $12.50 per member/month for the business plan when billed annually.

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Final Thoughts 

Digital marketers need to keep up with the latest digital trends. Here we listed all the productivity tools designed by popular companies like Google. These applications are designed to reduce your work and increase productivity. You can use these tools to manage your marketing campaigns more efficiently and productively.

Do let us know which digital marketing tool you use to make your work easier!

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Written by our guest writer Kruti Shah, a content writer and marketer at The Marketing Drama

She loves to write about insights on current trends in Technology, Business and Marketing. In her free time, she loves baking and watching Netflix.

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