The One Copywriting Technique You’re Not Using (+6 Ways to Do It)

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In … Read more

The best music apps and tools to maximize your listening experience

We already have lists for music streaming and music player apps. However, there are other types of music apps out there. There are apps that help you organize your physical collection, find lyrics, identify songs, and even convert playlists from one streaming service to another. With so many ways to interact with music, we wanted … Read more

Google Says It’s Not Possible To Prevent Outages

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected. This topic is discussed by Google’s Search Relations team, which is made up of John Mueller, Martin Splitt, and Gary Illyes. Together, in the latest episode of the Search Off … Read more

The best calendar apps for Android

Calendars are useful tools. Even paper ones are great for remembering dates, taking out the trash, and keeping track of family birthdays. Some of the first mobile apps were datebooks and calendars. They’re useful to this day for exactly the same things as their antiquated paper ancestors. Surprisingly, the technology behind calendars has changed very … Read more

50 Email Marketing Interview Questions to Ask in 2022

Despite being the oldest mode of digital marketing, email remains alive and kicking in realizing sound marketing ROIs. According to Litmus, on average, email generates $36 ROI for every dollar spent, higher than any other channel. No matter your client’s industry, the email will find its way into their integrated marketing requirements. The question is, … Read more

6 Industry Best Practices in Sending Out Subscription Confirmation Emails

Suppose you provide your email address to a brand through their website or social media handle in exchange for subscribing to their newsletter or receiving any other resource. But, you didn’t get an intimation from the brand’s end as to whether they’ve received your subscription request! Not only will this lead to annoyance, but … Read more

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Last week, I spoke to a client in the health care industry whose team wanted to develop a new digital content customer experience. But they felt frustrated. Five years ago, with help from a couple of ad agency consultants, they’d come up with the idea to launch a digital platform to provide easy access to … Read more