Humans are simple, monkey-like creatures.
We have two eyes on the front of our heads that face forward. From an evolutionary point of view, this makes us great hunters but it also means that vision is one of our most dominant senses.
Art and visual design’s role in our lives is a testament to that. Not to mention that, in most cases, when we’re attracted to something, it’s because we like how it looks.
Modern businesses and marketing know how much emphasis we put on visual identity.
In other words, a business needs to ‘look nice’, or at the very least, look familiar and appealing, to be liked.